This release brings some exciting new ad platform integrations, plus a batch of smart improvements under the hood. Let’s dig into the highlights.
New! Microsoft Ads Integration
The most requested ad platform in recent months—Microsoft Ads is now officially supported!
With this integration, you can now send conversions directly from your WordPress site to your Microsoft Ads account. That includes form submissions, purchases, button clicks, and any other conversion events you’ve set up. Enhanced Conversions are supported here too, helping improve attributionAttribution is how you figure out what made someone take act... by matching user data like email addresses when available.
This opens up better tracking and more accurate reporting for anyone advertising on Bing, Yahoo, or AOL networks. Just turn on the integration and start tracking—no extra code required.
New! Reddit Ads Integration
Reddit Ads is now available inside Conversion Bridge!
If you’re running campaigns on Reddit, you can now track conversions just like with all the other major ad platforms. Everything works as you’d expect—purchase events, lead forms, email opt-ins, and more. And yes, Enhanced Conversions are supported here too, giving Reddit a better chance to match conversions back to ad clicks.
This gives you the full loop: reach niche communities, track how they convert, and make smarter decisions about your ad budget. With Reddit often being a top result or referenced in AI responses, being on Reddit can give you a boost in visibility.
Custom Events Just Got Smarter
Custom Events have always been flexible, but now they’re even more powerful. You can now select multiple pages from any public post type when setting up your custom events. This means you can easily track a button click or scroll event across a specific set of pages without needing to mess with code or create multiple events manually.
Default Currency Setting
Conversion Bridge now has a default currency setting. This is helpful if you’re using a plugin that doesn’t always send currency data or if you’re working with multiple platforms that expect a consistent currency value. Just set it in Conversion Bridge's general settings and go.
Better Deduplication, Smoother Tracking
Both Meta and Reddit Ads support optional Conversion API (CAPI) integrations. This means conversion events can be sent two ways:
- Via JavaScript in the browser (client-side)
- And from your server using the API (server-side)
This dual setup helps make sure your conversions get tracked even if a user has JavaScript disabled or browser privacy tools block tracking scripts.
But with two ways to send the same event, there’s a risk of the conversion being counted twice.
Conversion Bridge 1.8 includes updated deduplicationDeduplication prevents the same conversion from being counte... logic to solve this. It compares key event details across both sources and ensures the same event is only counted once in your ad reports. So you get more reliable attribution without inflating your results.
No setup needed—it works automatically when you enable the CAPI options for Meta or Reddit.
Smaller Fixes That Still Matter
- Cleaner UI for analytics platforms with more advanced settings
- Improved logging for Plausible during API-based event creation to help with debugging when issues arise.
- Pirsch Analytics integration now adds a short delay as recommended by their docs for page load events to reduce potential data race conditions.
- Scroll-based custom events now check that the target element exists before attaching anything.
- GA4 now properly sends user data like email/ID when available.
- Some integrations were expecting items to be an array even if not used—this is now handled gracefully.
- PHP warning with EDD price variants is gone.
- The dashboard widget no longer shows broken or missing conversion events.
- CSS selectors for custom events are now sanitized to allow valid selectors with special characters.
