Blog
Tracking tips for WordPress sites
Articles on analytics, ad platforms, and conversion tracking — what to measure, how to measure it, and how to make the data actually useful.
-
Derek Talks Conversion Tracking for LMS plugins
Posted on June 18, 2024
Derek joins Chris Badgett on LMSCast to explore how course creators and coaches can simplify conversion tracking using Conversion Bridge. They discuss tracking funnels, optimizing conversion rates, using analytics without relying on Google, and making data-driven decisions—without writing any code.
-
Conversion Bridge 1.3: Cookie Popup Integrations, Big Google Ads Improvements, Additional Integrations and more
Posted on June 5, 2024
Whew! That title is a mouthful - and for good reason. Conversion Bridge 1.3 is probably the most important update thus far since version 1 was initially released back in February. Cookie Popup Integrations This was an important feature I have been wanting to get done since before version 1 came out, but I held […]
-
How to Migrate to a Google Analytics Alternative for WordPress
Posted on April 10, 2024
Google Analytics 4 (GA4) is terrible. This is not a hot take as so many people agree with me: Dear Google.GA4 sucks.I'm not sure who there thought, "Let's make a lot of the important data hard to access, and unintuitive to SEOs let alone regular business owners." but please fire them and put it away […]
-
Conversion Bridge 1.2: Conversion Journeys, Top Landing Pages, Dashboard Widget, New Integrations
Posted on April 4, 2024
I am very pleased to announce the release of Conversion Bridge 1.2. With the first release in February of this year, it saw a big update in March and now another April - that's once per month! Watch the 1.2 release video explaining all the new features: Conversion Journeys: Page-by-page view of every conversion The […]
-
Live with Mark Szymanski
Posted on March 22, 2024
I joined Mark Szymanski for a live YouTube chat where we dove into conversion tracking for WordPress and how Conversion Bridge came to be. I shared my journey from client work to plugin development, why I wanted a privacy-first analytics solution, and showed how easy it is to set up conversion tracking with Conversion Bridge. We also answered live audience questions throughout the stream.
-
Easy WordPress Conversion Tracking < 1 minute
Posted on March 19, 2024
I built Conversion Bridge with the goal of making WordPress conversion tracking quick and easy to setup. No copying code snippets from random articles you find online. No wondering if it was properly set up and if conversions will, in fact, be tracked. In this video, see how I add the main Google Analytics tracking […]
-
Derek + Matt Medeiros on The Breakdown Podcast
Posted on March 1, 2024
I sat down with Matt Medeiros on the Gravity Forms podcast Breakdown to talk about Conversion Bridge—why I built it, the problems it solves, and how it helps site owners track conversions without the GA4 headaches. We also covered how it integrates with Gravity Forms and other popular form plugins.
-
Version 1.1: Introducing Paid Ad Platform Support
Posted on February 27, 2024
In just over a week since launching the first version, I am happy to announce the release of Conversion Bridge 1.1 which includes a plethora of new features and integrations along with some bug fixes. The primary goal of Conversion Bridge is to add conversion tracking for WordPress plugins in the easiest way possible. Version […]
-
Dave Swift Reviews Conversion Bridge
Posted on February 23, 2024
Dave Swift from Profitable Tools recently reviewed Conversion Bridge on his YouTube channel, highlighting its features and showing how simple it is to set up. He did a great job demonstrating the value it brings to WordPress users—definitely worth a watch!
-
Introducing Conversion Bridge Version 1: Easy WordPress Conversion Tracking
Posted on February 16, 2024
The digital landscape sees a transformative addition today with the launch of Conversion Bridge. This innovative WordPress plugin is the brainchild of Derek Ashauer, an established figure in web design, development, and digital marketing. Derek's journey, which began in 2000 with the inception of AshWebStudio, has been marked by a series of successful ventures, including […]