I recently joined James Kemp and Katie Keith on an episode of Woo Product Chat to talk about something I’m deeply passionate about: helping WordPress product owners make smarter decisions using real, actionable data.
We dove into the story behind Conversion Bridge—why I built it, how it connects over 55 popular WordPress plugins with multiple analytics and ad platforms, and what it means for WooCommerce and WordPress businesses trying to understand their customers better.
One of the big themes we touched on was how too many site owners settle for basic pageview analytics and miss out on the real gold: tracking actions that actually matter. Whether it’s purchases, email signups, feature clicks, or form submissions, these are the data points that help you grow and refine your product.
We also talked a lot about the challenges of tracking in a privacy-first world. Between GDPR, browser restrictions, and ad blockers, attributionAttribution is how you figure out what made someone take act... is harder—but not impossible.
Another topic I loved getting into was programmatic SEO. I’ve seen real traction by building out targeted landing pages for specific plugin + analytics integrations, which has brought in solid long-tail traffic and driven conversions.
If you’ve ever wanted to understand user behavior beyond just sales—like which plugin features get clicked, which landing pages lead to upgrades, or how customers move through your funnel—this episode is packed with ideas and strategies.
