LatePoint

The LatePoint integration tracks appointment bookings and orders from the LatePoint appointment scheduling plugin. LatePoint is a comprehensive WordPress plugin for managing appointments, bookings, and service-based businesses.

This integration automatically tracks:

• Completed bookings/orders: When customers successfully book an appointment
• Booking form started: When customers begin the booking process (begin checkout)

Setup Instructions

Step 1: Enable the Integration

1. In your WordPress admin, go to Settings → Conversion Bridge → Integrations
2. Find LatePoint in the list of available integrations
3. Enable the integration by checking the checkbox

Step 2: Configure Booking Tracking

1. Enable Track completed bookings/orders to track successful appointment bookings
2. Optionally customize the Booking label (default: "Appointment Booked")
3. Enable Track booking form started to track when customers begin the booking process
4. Optionally customize the Begin booking label (default: "Started Booking")
5. Optionally enable Enhanced conversions to send customer email, name, and phone data to supported platforms

Step 3: Save Settings

Click Save Changes to activate the integration.

How It Works

Booking Completion Tracking

When a customer completes a booking:

1. Booking Created: LatePoint creates the booking and fires the latepoint_booking_created hook
2. Session ID Saved: Conversion Bridge saves the session ID to the booking for conversion journey tracking
3. Confirmation Step: When the confirmation step is displayed, Conversion Bridge tracks the booking event
4. Event Data: The event includes:
   • Transaction ID (confirmation code or order ID)
   • Total amount
   • Currency
   • Service items (bookings and bundles)
   • Customer information (if enhanced conversions enabled)
   • Coupon code (if used)
   • Tax amount (if applicable)

Begin Checkout Tracking

When a customer starts the booking form:

1. Form Initialization: LatePoint fires the latepoint:initBookingForm JavaScript event
2. Event Tracking: Conversion Bridge listens for this event and tracks a "begin checkout" event
3. Currency: The event includes the currency from your LatePoint settings

Tracked Data

Booking Completion Event

The booking completion event includes:

• Transaction ID: Confirmation code or order ID
• Amount: Total booking amount
• Currency: Currency code from LatePoint settings
• Items: Array of booked services/bundles including:
  • Service ID
  • Service name
  • Price
  • Quantity
• Customer Data (if enhanced conversions enabled):
  • Email address
  • First name
  • Last name
  • Phone number
• Coupon: Coupon code if used
• Tax: Tax amount if applicable

Begin Checkout Event

The begin checkout event does not include any product information due to it being triggered at the very start of the booking process.

Enhanced Conversions

When enhanced conversions is enabled, Conversion Bridge automatically includes customer email, name, and phone data with booking events. This data is sent to platforms that support enhanced conversions (such as Google Ads, Meta Ads and more) to improve conversion tracking accuracy and attributionThe process of determining which channels, campaigns, or actions contributed to a conversion, helping you understand what influenced a visitor’s decision to take action..

Enhanced conversion data is only sent to platforms that support it and is handled according to each platform's privacy requirements.

Conversion Journey Tracking

Conversion Bridge automatically saves the session ID to each booking and order to associate the conversion journey. This allows you to:

• View Conversion Journey: See the conversion journey in the LatePoint order quick edit form
• Email Templates: Use the {{conversion_journey}} variable in LatePoint email templates to include the conversion journey

Using Conversion Journey in Email Templates

In your LatePoint email templates, you can use:

{{conversion_journey}}

This will be replaced with the conversion journey text showing how the customer found your site and what pages they visited before booking.

Custom Event Labels

You can customize both event labels to better identify events in your analytics platforms:

• Booking Label: Default is "Appointment Booked"
• Begin Booking Label: Default is "Started Booking"