Conversion Bridge 1.2: Conversion Journeys, Top Landing Pages, Dashboard Widget, New Integrations
Posted on April 4, 2024
I am very pleased to announce the release of Conversion Bridge 1.2. With the first release in February of this year, it saw a big update in March and now another April - that's once per month!
Watch the 1.2 release video explaining all the new features:
Conversion Journeys: Page-by-page view of every conversion
The biggest feature from this release are Conversion Journeys which give you a page-by-page view for every conversion tracked on your site.
Viewing the individual journeys can help give you clues about how your website is being used. Patterns can be found that analytics alone can never give you. For example, I noticed how many users on one of my product sites will revisit the pricing page multiple times before deciding to purchase. This tells me that pricing is important but there is something they are apprehensive about to make the purchase. The next step is to further refine and optimize that pricing page to help convince users it is the right solution.
I also find it endlessly amusing to look through the pages a user visits to finally accomplish a goal. They can be so varied and just fun to look through. I will admit that I may have spent a little too much time looking through tons of journeys across various sites now. Ultimately, that time I spent was not wasted because I feel more confident of what is and is not working on websites to make my next design, content, or marketing effort more effective.
Top Landing Pages
So you've written a ton of great blog posts on your site which are generating tons of traffic, congrats! However, the real statistic every website owner needs to know is which of those landing pages convert. A blog post that gets the wrong type of traffic ultimately is of no use to you.
Now, you can view your top performing posts, pages, or any custom post type to better understand which are helping to produce the most conversions. You can also order them by most/least conversions as well.
