Google Ads Conversion Tracking in WordPress with Conversion Bridge

Comprehensive Google Ads WordPress Plugin with No-Code Conversion Tracking

Conversion Bridge makes Google Ads setup simple and helps you optimize your paid advertising spend with comprehensive, detailed, accurate conversion tracking for Google Ads

Enhanced Conversions

Send hashed customer data (email, first name, last name) to Google for improved conversion matching. When users submit forms or complete purchases, their information is securely hashed using SHA-256 before being sent, increasing match rates for better campaign optimization.
Revenue Tracking

Pass transaction values and currency codes with your conversion events. Revenue data flows directly into Google Ads for ROAS (Return on Ad Spend) optimization and value-based bidding strategies.
Transaction Deduplication

Include transaction IDs with conversion events to prevent duplicate conversions from being counted. This ensures accurate conversion counts even when users refresh confirmation pages or encounter tracking retries.
Efficient Script Loading

When Google Analytics 4 is also active, the integration intelligently shares the gtag instance rather than loading duplicate scripts. This reduces page load time and ensures consistent data layer behavior across both platforms.
Multiple Conversion Labels

Track multiple conversion actions from a single event by specifying comma-separated conversion labels. This allows you to report the same action to different conversion goals in Google Ads without duplicate tracking code.
Phone Call Tracking

Two methods for tracking phone conversions: click tracking automatically fires a conversion when visitors click phone links, while number replacement dynamically swaps your phone number with a Google forwarding number to track calls from your website.
Google Consent Mode v2

Full support for Google Consent Mode v2, the latest requirement for advertising in the EU. Automatically sets consent defaults on page load and updates them dynamically when users interact with your cookie banner, ensuring compliance while maximizing conversion data.

Types of Conversions Tracking Events in Google Ads

If you want to grow your website, setting up conversion tracking in Google Ads on your WordPress website is essential. It shows what's working, what's not, and how users interact with your content.

Conversion Bridge makes it simple to track important events from any of the 67 plugin integrations and your own custom events into Google Ads so you have the data to understand what is working for your site.

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E-Commerce Events

Sends complete product data with conversion events
- Purchases
- Donations
- View Item
- Add to Cart
- Remove from Cart
- View Cart
- Begin Checkout
Form events

Better than automatic form tracking, ensure you get accurate tracking & collect form submission values
- Form Submissions
- Submission Values
- Registrations
- Email List Subscribes
Other Events
- Button Clicks
- File Downloads
- Enrollments
- Scroll
- Time on Page
- Phone Links
- Search Results
- Video Plays
- Image Clicks
- Popups Opened/Closed
- Custom JavaScript Events

Conversion Journeys Tell A Story

See exactly what your customers did before and after converting—page by page. Understand behavior, improve funnels, and uncover what really drives results.

More than a WordPress Google Ads plugin

With 1943 integration combinations, Conversion Bridge is like Zapier for conversion tracking. It's the only WordPress analytics plugin you need in your stack to track the conversion events that actually matter.

Purchases
Form Submissions
Button Clicks
Donations
Signups
File Downloads

...and many more events

67 plugin integrations

21 analytics platforms

8 ad platforms

View all integrations

From Frustrated to Enlightened

See how real WordPress users are finding it easier than ever using Conversion Bridge to gain clarity, cut wasted ad spend, and make smarter decisions from their analytics to grow their business.

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Marketing Without Conversion Tracking Is Guesswork

Conversion Bridge makes it easy to set up analytics and track important conversion events on your WordPress website—no code, no headaches, done in minutes—so you have the right data to make informed decisions

67 plugin integrations

21 analytics platforms

8 ad platforms

14-day money back guarantee
1-on-1 email support

The best WordPress plugin for Google Ads Conversion Tracking

Comprehensive Google Ads WordPress Plugin with No-Code Conversion Tracking

Enhanced Conversions

Revenue Tracking

Transaction Deduplication

Efficient Script Loading

Multiple Conversion Labels

Phone Call Tracking

Google Consent Mode v2

Types of Conversions Tracking Events in Google Ads

E-Commerce Events

Form events

Other Events

Conversion Journeys Tell A Story

More than a WordPress Google Ads plugin

67 plugin integrations

21 analytics platforms

8 ad platforms

From Frustrated to Enlightened

Marketing Without Conversion Tracking Is Guesswork

WordPress Conversion Tracking for Google Ads