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Conversion tracking for Easy Digital Downloads in Google Ads

No-code setup of analytics and important conversion events from Easy Digital Downloads in Google Ads—ready in under a minute.

Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge

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Paste the Google Ads snippet & hope

Basic pageview data lands in Google Ads, but Easy Digital Downloads conversion events never fire.

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Hand-wire every Easy Digital Downloads event

Write custom JavaScript (or pay a developer) for every purchase, add-to-cart, and checkout step you want tracked.

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A different plugin for every platform

Install one plugin for Google Ads, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading Easy Digital Downloads.

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Discover broken tracking after the fact

Find out weeks later that Easy Digital Downloads conversions never made it to Google Ads. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your Destination ID

Drop in your Destination ID. That's the only "code" you touch.

Toggle on Easy Digital Downloads

Flip one switch and Google Ads starts receiving Easy Digital Downloads conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends Easy Digital Downloads events into Google Ads and every other analytics and ad platform you use — no extra plugins needed.

Sharper attribution, built in

Securely hashed first-party customer data improves Google Ads attribution accuracy automatically.

What you can track

Easy Digital Downloads conversions in Google Ads

Easy Digital Downloads is a WordPress e-commerce plugin. Here's what Conversion Bridge sends into Google Ads.

View Item

Product view events from Easy Digital Downloads tracked in Google Ads to reveal interest signals.

Add to Cart

Cart additions with product and value data sent to Google Ads for funnel analysis.

Remove from Cart

Cart removal events for detailed checkout-funnel analysis.

View Cart

Cart view events to measure purchase intent.

Begin Checkout

Checkout initiation events with cart value sent to Google Ads.

Purchases

Conversion Bridge sends order data from Easy Digital Downloads into Google Ads to give you the metrics needed to grow online sales. Google Ads has advanced e-commerce tracking, so you get detailed order information such as order totals and products purchased as part of the conversion data.

Purchase Item

Line-item detail for each order, so Google Ads can break down revenue by product.

About the tools

The plugin & the platform

About Easy Digital Downloads

Easy Digital Downloads (EDD) is a WordPress plugin designed for selling digital products such as eBooks, PDF documents, WordPress plugins, and more. It's an alternative to other e-commerce solutions like WooCommerce, Shopify, and Gumroad, but it's specifically focused on digital goods, making it a simpler and more direct solution for this type of product. Here's […]

  • Enhanced conversions ready

    Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.

About Google Ads

Google Ads provides a wide-reaching advertising platform with different ad types like text, image, and video, utilizing a pay-per-click model for cost-effectiveness. Tracking conversions on your WordPress site is essential to gauge the success of these ads, enabling smarter budget allocation and improved ad campaign strategies.

  • E-commerce ready

    Full product, cart, and order details sent with every conversion event.

Platform features

What Google Ads gives you

When you connect Easy Digital Downloads to Google Ads through Conversion Bridge, here's what's at your fingertips.

Enhanced Conversions

Send hashed customer data (email, first name, last name) to Google for improved conversion matching. When users submit forms or complete purchases, their information is securely hashed using SHA-256 before being sent, increasing match rates for better campaign optimization.

Revenue Tracking

Pass transaction values and currency codes with your conversion events. Revenue data flows directly into Google Ads for ROAS (Return on Ad Spend) optimization and value-based bidding strategies.

Transaction Deduplication

Include transaction IDs with conversion events to prevent duplicate conversions from being counted. This ensures accurate conversion counts even when users refresh confirmation pages or encounter tracking retries.

Efficient Script Loading

When Google Analytics 4 is also active, the integration intelligently shares the gtag instance rather than loading duplicate scripts. This reduces page load time and ensures consistent data layer behavior across both platforms.

Multiple Conversion Labels

Track multiple conversion actions from a single event by specifying comma-separated conversion labels. This allows you to report the same action to different conversion goals in Google Ads without duplicate tracking code.

Phone Call Tracking

Two methods for tracking phone conversions: click tracking automatically fires a conversion when visitors click phone links, while number replacement dynamically swaps your phone number with a Google forwarding number to track calls from your website.

Google Consent Mode v2

Full support for Google Consent Mode v2, the latest requirement for advertising in the EU. Automatically sets consent defaults on page load and updates them dynamically when users interact with your cookie banner, ensuring compliance while maximizing conversion data.

How it works

Conversion tracking for Easy Digital Downloads setup

The Easy Digital Downloads integration is enabled with a simple toggle. From there, optionally customize the label for how the conversion appears in Google Ads—no code, no tag manager, no developer required.

Page-by-page data

Conversion Journeys for Easy Digital Downloads

Conversion Bridge records the full page-by-page path every visitor takes before and after a Easy Digital Downloads conversion. See what actually drives results instead of guessing, right inside WordPress.

Conversion Journey
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Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

71 plugin integrations
19 analytics platforms
+
11 ad platforms

Testimonials

Loved by WordPress professionals

Video testimonial from Kane Mitchell
Kane Mitchell
Kane Mitchell Mitchell Digital

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig
Sean Craig Impact Society

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge
Casey Burridge GravityKit

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP
Video testimonial from Kane Mitchell
Kane Mitchell
Kane Mitchell Mitchell Digital

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig
Sean Craig Impact Society

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge
Casey Burridge GravityKit

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

  • 14-day money back guarantee
  • Premium 1-on-1 support
  • No tag manager needed

Common questions

Do I have to use WordPress?

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Do you provide support?

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

What if I need a specific plugin or platform?

Conversion Bridge supports [integration_count] plugins, [platform_count] analytics platforms, and [ad_platform_count] ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Can I use Conversion Bridge for client sites?

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Can I use Google Tag Manager instead?

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Can I upgrade my plan?

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Do I need this if I don’t run ads?

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Is this GDPR friendly?

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer

Hi, I’m Derek. I’ve been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn’t cover it — pre-sales, an integration you wish existed, or you’re stuck on setup — send it over. I read every message.