Conversion tracking for SureForms in Google Ads
No-code setup of analytics and important conversion events from SureForms in Google Ads—ready in under a minute.
Why Conversion Bridge
The old way vs. the new way
Without Conversion Bridge
Paste the Google Ads snippet & hope
Basic pageview data lands in Google Ads, but SureForms conversion events never fire.
Hand-wire every SureForms event
Write custom JavaScript (or pay a developer) for every form submission, confirmation, and field interaction you want tracked.
A different plugin for every platform
Install one plugin for Google Ads, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading SureForms.
Discover broken tracking after the fact
Find out weeks later that SureForms conversions never made it to Google Ads. Rebuild reports, lose attribution.
With Conversion Bridge
Paste your Destination ID
Drop in your Destination ID. That's the only "code" you touch.
Toggle on SureForms
Flip one switch and Google Ads starts receiving SureForms conversion data formatted exactly how it expects.
One plugin for every platform
Conversion Bridge sends SureForms events into Google Ads and every other analytics and ad platform you use — no extra plugins needed.
Sharper attribution, browser and server-side
Hashed customer data and server-side events sent to Google Ads automatically, so it can match more of your sales to the ads that drove them.
What you can track
SureForms conversions in Google Ads
SureForms is a WordPress forms plugin. User form submissions with SureForms are tracked in Google Ads, giving you key insights about how effectively your website turns visitors into leads or customers.
About the tools
The plugin & the platform
About SureForms
SureForms is a WordPress plugin that helps you create and add forms to your website without needing to code. It uses WordPress's built-in drag-and-drop editor, making it easy to design forms that look good and work well on all devices. Key Features: AI-Powered Form Creation: SureForms uses AI to help you build forms quickly. You […]
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Enhanced conversions ready
Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.
About Google Ads
Google Ads provides a wide-reaching advertising platform with different ad types like text, image, and video, utilizing a pay-per-click model for cost-effectiveness. Tracking conversions on your WordPress site is essential to gauge the success of these ads, enabling smarter budget allocation and improved ad campaign strategies.
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E-commerce ready
Full product, cart, and order details sent with every conversion event.
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Native Consent Mode
Respects user consent choices automatically to stay compliant with privacy regulations.
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Conversions API
Server-side conversion events for accurate attribution even when pixels are blocked.
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Event deduplication
Matches pixel and server events via event_id to prevent double-counting.
Platform features
What Google Ads gives you
When you connect SureForms to Google Ads through Conversion Bridge, here's what's at your fingertips.
Enhanced Conversions
Send hashed customer data (email, first name, last name) to Google for improved conversion matching. When users submit forms or complete purchases, their information is securely hashed using SHA-256 before being sent, increasing match rates for better campaign optimization.
Server-side Conversions
Send each conversion from your own server straight to Google, alongside the browser tag. Conversions still count when an ad blocker or browser setting stops the tag. Connect with Google in one click, or use a service account from your own Google Cloud project.
Create or Choose Conversion Actions
Create a new conversion action, or choose one you already have, right from the Conversion Label field. No copying labels out of Google Ads by hand.
Revenue Tracking
Pass transaction values and currency codes with your conversion events. Revenue data flows directly into Google Ads for ROAS (Return on Ad Spend) optimization and value-based bidding strategies.
Transaction Deduplication
Include transaction IDs with conversion events to prevent duplicate conversions from being counted. Google uses the same ID to match the browser and server copies of a conversion, so each one counts once.
Efficient Script Loading
When Google Analytics 4 is also active, the integration intelligently shares the gtag instance rather than loading duplicate scripts. This reduces page load time and ensures consistent data layer behavior across both platforms.
Multiple Conversion Labels
Track multiple conversion actions from a single event by specifying comma-separated conversion labels. This allows you to report the same action to different conversion goals in Google Ads without duplicate tracking code.
Phone Call Tracking
Two methods for tracking phone conversions: click tracking automatically fires a conversion when visitors click phone links, while number replacement dynamically swaps your phone number with a Google forwarding number to track calls from your website.
Google Consent Mode v2
Full support for Google Consent Mode v2, the latest requirement for advertising in the EU. Automatically sets consent defaults on page load and updates them dynamically when users interact with your cookie banner, ensuring compliance while maximizing conversion data.
Page-by-page data
Conversion Journeys for SureForms
Conversion Bridge records the full page-by-page path every visitor takes before and after a SureForms conversion. See what actually drives results instead of guessing, right inside WordPress.
Integrations
Your entire stack, connected
WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.
Testimonials
Loved by WordPress professionals
Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion Bridge is an ideal solution.
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues.
Yet, week after week after week, the leads and sales that we were seeing in our payment system did not correlate to the conversions that Meta was showing. The discrepancy was almost catastrophic for our paid advertising campaigns and caused many, many days of lost time and frustration over many months trying to figure out what the problem was, tweaking and changing things, trying to with their support and watching endless YT vids to figure it out, but to no avail.
Then we discovered ConversionBridge. It is no exaggeration to say that this plugin has resolved our tracking issues almost overnight. It took 5 mins to set up with its one-click integrations.
We switched off the old PYS plugin and ran with ConversionBridge for a week. I held my breath during my weekly meeting with our Media Buyer as he checked the stats on Meta against our sales system. We both nearly fell off our chairs when leads and sales on our system matched conversions on Meta.
It has been several months since we switched over to Conversion Bridge and the story is still the same: It has resolved a 12 month battle almost overnight and has certainly resulted in many more sales now that Meta is finally receiving accurate data. I can't recommend it enough and urge anyone using any other 'pixel' plugin to switch to it immediately.
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in the first few days vs doing it the old way on time labour alone. Conversion tracking across Google Ads and Meta Advertising has been very reliable and constant updates from the team, they are quick to respond to if you have any queries. The documentation is well written and constantly improved to make the setup process as easy as possible for each integration, streamlining the workflow for myself and the team. Don't hesitate to sign up and support this valuable plugin for anyone running a modern revenue/data focused marketing agency on Wordpress. You will not be disappointed.
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always adding features and keeping on top of the latest trends. It’s great that I no longer need to.
Thanks, Conversion Bridge, for making script management simple!
Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.
100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!
Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…
Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly, making it easy to get up and running in no time. I highly recommend Conversion Bridge to anyone looking to take their WordPress site to the next level!
I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪
Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion Bridge is an ideal solution.
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues.
Yet, week after week after week, the leads and sales that we were seeing in our payment system did not correlate to the conversions that Meta was showing. The discrepancy was almost catastrophic for our paid advertising campaigns and caused many, many days of lost time and frustration over many months trying to figure out what the problem was, tweaking and changing things, trying to with their support and watching endless YT vids to figure it out, but to no avail.
Then we discovered ConversionBridge. It is no exaggeration to say that this plugin has resolved our tracking issues almost overnight. It took 5 mins to set up with its one-click integrations.
We switched off the old PYS plugin and ran with ConversionBridge for a week. I held my breath during my weekly meeting with our Media Buyer as he checked the stats on Meta against our sales system. We both nearly fell off our chairs when leads and sales on our system matched conversions on Meta.
It has been several months since we switched over to Conversion Bridge and the story is still the same: It has resolved a 12 month battle almost overnight and has certainly resulted in many more sales now that Meta is finally receiving accurate data. I can't recommend it enough and urge anyone using any other 'pixel' plugin to switch to it immediately.
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in the first few days vs doing it the old way on time labour alone. Conversion tracking across Google Ads and Meta Advertising has been very reliable and constant updates from the team, they are quick to respond to if you have any queries. The documentation is well written and constantly improved to make the setup process as easy as possible for each integration, streamlining the workflow for myself and the team. Don't hesitate to sign up and support this valuable plugin for anyone running a modern revenue/data focused marketing agency on Wordpress. You will not be disappointed.
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always adding features and keeping on top of the latest trends. It’s great that I no longer need to.
Thanks, Conversion Bridge, for making script management simple!
Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.
100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!
Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…
Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly, making it easy to get up and running in no time. I highly recommend Conversion Bridge to anyone looking to take their WordPress site to the next level!
I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪
Plans & Pricing
One plugin Every conversion Setup in minutes
Starting at only $79/year, every plan includes all integrations & features
- 14-day money back guarantee
- Premium 1-on-1 support
- No tag manager needed
Common questions
Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.
Yes! I am very proud of the quality and speed of support offered should you run into any issues.
Conversion Bridge supports [integration_count] plugins, [platform_count] analytics platforms, and [ad_platform_count] ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.
Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.
Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.
Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.
Yes! At any time you can upgrade to a pricing plan that includes more sites.
Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.
Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.
Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.
Hi, I’m Derek. I’ve been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn’t cover it — pre-sales, an integration you wish existed, or you’re stuck on setup — send it over. I read every message.
Track SureForms in other analytics platforms
- Conversion tracking for SureForms in Google Analytics
- Conversion tracking for SureForms in Plausible Analytics
- Conversion tracking for SureForms in Fathom Analytics
- Conversion tracking for SureForms in Pirsch Analytics
- Conversion tracking for SureForms in PostHog
- Conversion tracking for SureForms in Usermaven
- Conversion tracking for SureForms in Microsoft Clarity
- Conversion tracking for SureForms in Hotjar
- Conversion tracking for SureForms in Simple Analytics
- Conversion tracking for SureForms in AnalyticsWP
- Conversion tracking for SureForms in Koko Analytics
- Conversion tracking for SureForms in Active Analytics
- Conversion tracking for SureForms in Swetrix
- Conversion tracking for SureForms in Rybbit Analytics
- Conversion tracking for SureForms in Umami
- Conversion tracking for SureForms in Go Squared Analytics
- Conversion tracking for SureForms in Wide Angle Analytics
- Conversion tracking for SureForms in Growify
Track SureForms in ad platforms
- SureForms conversion tracking for Google Ads
- SureForms conversion tracking for Meta Ads
- SureForms conversion tracking for LinkedIn Ads
- SureForms conversion tracking for Microsoft Ads
- SureForms conversion tracking for Pinterest Ads
- SureForms conversion tracking for Reddit Ads
- SureForms conversion tracking for TikTok Ads
- SureForms conversion tracking for X (Twitter) Ads
- SureForms conversion tracking for OpenAI Ads
- SureForms conversion tracking for Snapchat Ads
- SureForms conversion tracking for Awin