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Conversion tracking for WooCommerce in Google Ads

Running Google Ads for your WooCommerce store means little if the sales never make it back into your campaigns. Conversion Bridge handles the conversion tracking for you, sending every WooCommerce purchase, with order value and product details, into Google Ads. Turn on enhanced conversions from checkout data, and Smart Bidding starts optimizing toward real revenue instead of clicks.

WooCommerce
Google Ads

Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge

Paste the Google Ads snippet & hope

Basic pageview data lands in Google Ads, but WooCommerce conversion events never fire.

Hand-wire every WooCommerce event

Write custom JavaScript (or pay a developer) for every purchase, add-to-cart, and checkout step you want tracked.

A different plugin for every platform

Install one plugin for Google Ads, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading WooCommerce.

Discover broken tracking after the fact

Find out weeks later that WooCommerce conversions never made it to Google Ads. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your Destination ID

Drop in your Destination ID. That's the only "code" you touch.

Toggle on WooCommerce

Flip one switch and Google Ads starts receiving WooCommerce conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends WooCommerce events into Google Ads and every other analytics and ad platform you use — no extra plugins needed.

Sharper attribution, built in

Securely hashed first-party customer data improves Google Ads attribution accuracy automatically.

What you can track

WooCommerce conversions in Google Ads

WooCommerce is a WordPress e-commerce plugin. Here's what Conversion Bridge sends into Google Ads.

Registrations

When WooCommerce triggers a registration, a conversion is tracked in Google Ads—giving you accurate measurement of which funnels grow your user base.

Logins

Track when users log in to better understand how they interact with their account.

View Item

Product view events from WooCommerce tracked in Google Ads to reveal interest signals.

Add to Cart

Cart additions with product and value data sent to Google Ads for funnel analysis.

Remove from Cart

Cart removal events for detailed checkout-funnel analysis.

Begin Checkout

Checkout initiation events with cart value sent to Google Ads.

View Cart

Cart view events to measure purchase intent.

Purchases

Conversion Bridge sends order data from WooCommerce into Google Ads to give you the metrics needed to grow online sales. Google Ads has advanced e-commerce tracking, so you get detailed order information such as order totals and products purchased as part of the conversion data.

Purchase Item

Line-item detail for each order, so Google Ads can break down revenue by product.

About the tools

The plugin & the platform

WooCommerce

About WooCommerce

WooCommerce is the most popular ecommerce platform for WordPress, powering millions of online stores. It turns any WordPress site into a complete shop with products, carts, checkout, and payments, which makes accurate sales and funnel tracking essential for understanding and growing your revenue.

  • Enhanced conversions ready

    Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.

See WooCommerce details Visit WooCommerce

Google Ads

About Google Ads

Google Ads provides a wide-reaching advertising platform with different ad types like text, image, and video, utilizing a pay-per-click model for cost-effectiveness. Tracking conversions on your WordPress site is essential to gauge the success of these ads, enabling smarter budget allocation and improved ad campaign strategies.

  • E-commerce ready

    Full product, cart, and order details sent with every conversion event.

See Google Ads details

Platform features

What Google Ads gives you

When you connect WooCommerce to Google Ads through Conversion Bridge, here's what's at your fingertips.

Enhanced Conversions

Send hashed customer data (email, first name, last name) to Google for improved conversion matching. When users submit forms or complete purchases, their information is securely hashed using SHA-256 before being sent, increasing match rates for better campaign optimization.

Revenue Tracking

Pass transaction values and currency codes with your conversion events. Revenue data flows directly into Google Ads for ROAS (Return on Ad Spend) optimization and value-based bidding strategies.

Transaction Deduplication

Include transaction IDs with conversion events to prevent duplicate conversions from being counted. This ensures accurate conversion counts even when users refresh confirmation pages or encounter tracking retries.

Efficient Script Loading

When Google Analytics 4 is also active, the integration intelligently shares the gtag instance rather than loading duplicate scripts. This reduces page load time and ensures consistent data layer behavior across both platforms.

Multiple Conversion Labels

Track multiple conversion actions from a single event by specifying comma-separated conversion labels. This allows you to report the same action to different conversion goals in Google Ads without duplicate tracking code.

Phone Call Tracking

Two methods for tracking phone conversions: click tracking automatically fires a conversion when visitors click phone links, while number replacement dynamically swaps your phone number with a Google forwarding number to track calls from your website.

Google Consent Mode v2

Full support for Google Consent Mode v2, the latest requirement for advertising in the EU. Automatically sets consent defaults on page load and updates them dynamically when users interact with your cookie banner, ensuring compliance while maximizing conversion data.

How it works

Conversion tracking for WooCommerce setup

The WooCommerce integration is enabled with a simple toggle. From there, optionally customize the label for how the conversion appears in Google Ads—no code, no tag manager, no developer required.

Page-by-page data

Conversion Journeys for WooCommerce

Conversion Bridge records the full page-by-page path every visitor takes before and after a WooCommerce conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

Conversion Journey
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Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

71 plugin integrations
18 analytics platforms
+
9 ad platforms

Testimonials

Loved by WordPress professionals

Kane Mitchell
Kane Mitchell Mitchell Digital

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU

Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…

Mark Westguard
Mark Westguard WS Form

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson
Kevin Gibson Rev4

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech
Kane Mitchell
Kane Mitchell Mitchell Digital

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU

Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…

Mark Westguard
Mark Westguard WS Form

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson
Kevin Gibson Rev4

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing
14-day money back guarantee Premium 1-on-1 support No tag manager needed

Common questions

Install Conversion Bridge, paste in your Google Ads conversion ID and conversion label, then turn on the WooCommerce integration. The label is only the part after the slash, since Conversion Bridge adds the AW- ID for you. No code or tag manager needed.

Yes. Agencies set it up on each client store, and white-label options let clients see your brand instead of ours. There is also an agency program that includes a free license for your own agency website, which you can apply for on the agencies page.

Yes. Each purchase sends the order total and product details, so Google Ads reports real revenue and ROAS, not just conversion counts.

Enhanced conversions send securely hashed customer data (email, name, phone, address) from checkout so Google Ads can match more sales to the ads that drove them. WooCommerce collects this at checkout, so it is supported.

No. Conversion Bridge fires the purchase conversion for you. Remove any manual purchase tag so each order counts once.

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

Conversion Bridge supports 71 plugins, 18 analytics platforms, and 9 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.