About Paymattic
Paymattic is a lightweight WordPress payment and donation plugin that makes it easy to collect payments through Stripe, PayPal, Razorpay, and other gateways — all without a complicated checkout setup. It’s perfect for creators, nonprofits, and small businesses that want flexible payment forms that look great and convert well. Why Track Conversions for Paymattic Before […]
See Paymattic integration details Visit Paymattic website
About Google Ads
Google Ads provides a wide-reaching advertising platform with different ad types like text, image, and video, utilizing a pay-per-click model for cost-effectiveness. Tracking conversions on your WordPress site is essential to gauge the success of these ads, enabling smarter budget allocation and improved ad campaign strategies.
See Google Ads integration details
Paymattic conversions you can track in Google Ads
Paymattic is a WordPress donations plugin and you can track the following conversions:
- Form Submissions
- User form submissions with Paymattic can be tracked in Google Ads, giving you key insights about how effectively your website turns visitors into leads or customers and can guide your growth marketing decisions.
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from Paymattic into Google Ads to give you the metrics needed to help grow your online sales. Since Google Ads has more advanced e-commerce tracking abilities, you can even see detailed order information such as order totals and individual products purchased as part of the conversion data.
- Donations
- Track donations from Paymattic in Google Ads so you can better understand where your organization's donors are coming from.
How does conversion tracking for Paymattic work?
The Paymattic conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in Google Ads.