Conversion tracking for WP Simple Pay in Google Ads
No-code setup of analytics and important conversion events from WP Simple Pay in Google Ads—ready in under a minute.
Why Conversion Bridge
The old way vs. the new way
Paste the Google Ads snippet & hope
Basic pageview data lands in Google Ads, but WP Simple Pay conversion events never fire.
Hand-wire every WP Simple Pay event
Write custom JavaScript (or pay a developer) for every purchase, add-to-cart, and checkout step you want tracked.
A different plugin for every platform
Install one plugin for Google Ads, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading WP Simple Pay.
Discover broken tracking after the fact
Find out weeks later that WP Simple Pay conversions never made it to Google Ads. Rebuild reports, lose attribution.
Paste your Destination ID
Drop in your Destination ID. That's the only "code" you touch.
Toggle on WP Simple Pay
Flip one switch and Google Ads starts receiving WP Simple Pay conversion data formatted exactly how it expects.
One plugin for every platform
Conversion Bridge sends WP Simple Pay events into Google Ads and every other analytics and ad platform you use — no extra plugins needed.
Enhanced Conversions
Securely hashed first-party customer data improves Google Ads attribution accuracy automatically.
What you can track
WP Simple Pay conversions in Google Ads
WP Simple Pay is a WordPress e-commerce plugin. Conversion Bridge sends order data from WP Simple Pay into Google Ads to give you the metrics needed to grow online sales. Google Ads has advanced e-commerce tracking, so you get detailed order information such as order totals and products purchased as part of the conversion data.
About the tools
The plugin & the platform
About WP Simple Pay
WP Simple Pay is a WordPress plugin designed for creating payment forms. It's aimed at streamlining the process of accepting one-time and recurring payments on WordPress sites without setting up a full e-commerce store or shopping cart system. Key features of WP Simple Pay include: In terms of integration with Conversion Bridge, you can track […]
-
Enhanced conversions ready
Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.
About Google Ads
Google Ads provides a wide-reaching advertising platform with different ad types like text, image, and video, utilizing a pay-per-click model for cost-effectiveness. Tracking conversions on your WordPress site is essential to gauge the success of these ads, enabling smarter budget allocation and improved ad campaign strategies.
-
E-commerce ready
Full product, cart, and order details sent with every conversion event.
Platform features
What Google Ads gives you
When you connect WP Simple Pay to Google Ads through Conversion Bridge, here's what's at your fingertips.
Enhanced Conversions
Send hashed customer data (email, first name, last name) to Google for improved conversion matching. When users submit forms or complete purchases, their information is securely hashed using SHA-256 before being sent, increasing match rates for better campaign optimization.
Revenue Tracking
Pass transaction values and currency codes with your conversion events. Revenue data flows directly into Google Ads for ROAS (Return on Ad Spend) optimization and value-based bidding strategies.
Transaction Deduplication
Include transaction IDs with conversion events to prevent duplicate conversions from being counted. This ensures accurate conversion counts even when users refresh confirmation pages or encounter tracking retries.
Efficient Script Loading
When Google Analytics 4 is also active, the integration intelligently shares the gtag instance rather than loading duplicate scripts. This reduces page load time and ensures consistent data layer behavior across both platforms.
Multiple Conversion Labels
Track multiple conversion actions from a single event by specifying comma-separated conversion labels. This allows you to report the same action to different conversion goals in Google Ads without duplicate tracking code.
Phone Call Tracking
Two methods for tracking phone conversions: click tracking automatically fires a conversion when visitors click phone links, while number replacement dynamically swaps your phone number with a Google forwarding number to track calls from your website.
Google Consent Mode v2
Full support for Google Consent Mode v2, the latest requirement for advertising in the EU. Automatically sets consent defaults on page load and updates them dynamically when users interact with your cookie banner, ensuring compliance while maximizing conversion data.
How it works
Conversion tracking for WP Simple Pay setup
The WP Simple Pay integration is enabled with a simple toggle. From there, optionally customize the label for how the conversion appears in Google Ads—no code, no tag manager, no developer required.
Page-by-page data
Conversion Journeys for WP Simple Pay
Conversion Bridge records the full page-by-page path every visitor takes before and after a WP Simple Pay conversion. See what actually drives results instead of guessing, right inside WordPress.
Walkthrough
Setting up WP Simple Pay conversion tracking
Integrations
Your entire stack, connected
WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.
67 plugin integrations
21 analytics platforms
8 ad platforms
Testimonials
Loved by WordPress professionals
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in the first few days vs doing it the old way on time labour alone. Conversion tracking across Google Ads and Meta Advertising has been very reliable and constant updates from the team, they are quick to respond to if you have any queries. The documentation is well written and constantly improved to make the setup process as easy as possible for each integration, streamlining the workflow for myself and the team. Don't hesitate to sign up and support this valuable plugin for anyone running a modern revenue/data focused marketing agency on Wordpress. You will not be disappointed.
The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always adding features and keeping on top of the latest trends. It’s great that I no longer need to.
Thanks, Conversion Bridge, for making script management simple!
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion Bridge is an ideal solution.
I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪
It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌
Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the park. Its nice to have a centralize location for sending data to analytics platforms.
Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in the first few days vs doing it the old way on time labour alone. Conversion tracking across Google Ads and Meta Advertising has been very reliable and constant updates from the team, they are quick to respond to if you have any queries. The documentation is well written and constantly improved to make the setup process as easy as possible for each integration, streamlining the workflow for myself and the team. Don't hesitate to sign up and support this valuable plugin for anyone running a modern revenue/data focused marketing agency on Wordpress. You will not be disappointed.
The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always adding features and keeping on top of the latest trends. It’s great that I no longer need to.
Thanks, Conversion Bridge, for making script management simple!
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion Bridge is an ideal solution.
I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪
It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌
Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the park. Its nice to have a centralize location for sending data to analytics platforms.
Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.
Plans & Pricing
One plugin Every conversion Setup in minutes
Starting at only $79/year, every plan includes all integrations & features
View Plans & PricingCommon questions
Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.
Yes! I am very proud of the quality and speed of support offered should you run into any issues.
Conversion Bridge supports 67 plugins, 21 analytics platforms, and 8 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.
Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.
Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.
Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.
Yes! At any time you can upgrade to a pricing plan that includes more sites.
Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.
Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.
Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.
Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.
Track WP Simple Pay in other analytics platforms
- Conversion tracking for WP Simple Pay in Google Analytics
- Conversion tracking for WP Simple Pay in Plausible Analytics
- Conversion tracking for WP Simple Pay in Fathom Analytics
- Conversion tracking for WP Simple Pay in Usermaven
- Conversion tracking for WP Simple Pay in Pirsch Analytics
- Conversion tracking for WP Simple Pay in PostHog
- Conversion tracking for WP Simple Pay in Microsoft Clarity
- Conversion tracking for WP Simple Pay in Hotjar
- Conversion tracking for WP Simple Pay in UserBird Analytics
- Conversion tracking for WP Simple Pay in Simple Analytics
- Conversion tracking for WP Simple Pay in AnalyticsWP
- Conversion tracking for WP Simple Pay in Koko Analytics
- Conversion tracking for WP Simple Pay in Active Analytics
- Conversion tracking for WP Simple Pay in Swetrix
- Conversion tracking for WP Simple Pay in Rybbit Analytics
- Conversion tracking for WP Simple Pay in Umami
- Conversion tracking for WP Simple Pay in Go Squared Analytics
- Conversion tracking for WP Simple Pay in Wide Angle Analytics
- Conversion tracking for WP Simple Pay in EchoDash
Track WP Simple Pay in ad platforms
- WP Simple Pay conversion tracking for Google Ads
- WP Simple Pay conversion tracking for Meta Ads
- WP Simple Pay conversion tracking for LinkedIn Ads
- WP Simple Pay conversion tracking for Microsoft Ads
- WP Simple Pay conversion tracking for Pinterest Ads
- WP Simple Pay conversion tracking for Reddit Ads
- WP Simple Pay conversion tracking for TikTok Ads
- WP Simple Pay conversion tracking for X (Twitter) Ads