Active Analytics

Active Analytics is a self-hosted analytics plugin that keeps all your visitor data inside your own WordPress database. Conversion Bridge sends your tracked conversion events to Active Analytics, so your form submissions, purchases, and other actions show up alongside your regular traffic stats.

Setup

There is nothing to configure. When both Conversion Bridge and Active Analytics are active, Conversion Bridge automatically sends your conversion events to Active Analytics.

• Install and activate the Active Analytics plugin
• In the Conversion Bridge analytics settings, enable Active Analytics
• Save your settings

That is all it takes. Your conversion events start flowing into Active Analytics right away.

What gets tracked?

Every conversion event Conversion Bridge tracks from your integrations is sent to Active Analytics as an event, grouped into categories like Form, Download, Video, and User. This lets you see which actions visitors take without sending any data to a third-party service.