How to make Key Events in Google Analytics

When Conversion Bridge sends data into Google Analytics, it is smart enough to match the event with one of the many pre-existing recommended events (This is why with Google Analytics custom labels are not used). By taking advantage of these-pre-existing events, your data can work better with Google Analytics reporting tools.

You may have noticed that Google Analytics will lump all "form_submit" events together though. If you have only single form on the site then this isn't an issue. For those who have multiple forms, you likely want to more easily see when specific forms are submitted.

Don't worry! You can absolutely do this in Google Analytics with the conversion event data Conversion Bridge sends to Google Analytics. With every form submission, Conversion Bridge also sends additional parameters about the form that was submitted - like of like metadata on a post in WordPress. With every form conversion event tracked in Google Analytics, the unique ID and Title of the form are also included in the conversion event data.

Here is how to differentiate your form submissions in Google Analytics:

Create a Custom Dimension

• In Google Analytics, go to Admin > Custom Definitions
• Click "Create custom dimension" button
• Put in "ID" as the "Dimension Name", select "id" from the dropdown for "Event Parameter"
• (Optional) Add a second custom dimension called "Title" and select "title" from the dropdown

Create a Custom Event

• In Google Analytics, go to Admin > Events
• Click "Create event" button
• Click the "Create" button
• Put in an Event Name (must be all lowercase and no spaces)
• For "event_name", put "form_submit"
• Click "Add condition"
• For "Parameter"enter "id" and for "Value" enter the unique ID of your form (where to find this will vary for your form plugin)

You may not see the new custom event right away. Do a test form submission to trigger the event being sent to Google Analytics. You may then need to wait 48 hours to see them shown in normal reports. You can also look at your Realtime report to see them there sooner.

(Optional) Mark as a Key Event

If your new custom event is very important to your site, it is recommended to mark it as a Key Event. Google Analytics considers Key Events to be the ones crucial to the success of the website and takes special considerations for them including adding special columns and additional reporting features.

To mark your event as a Key Event:

• In Google Analytics, go to Admin > Key Events
• Click the "New key event" button
• Enter the name of your event (For example: "contact_form")

Alternatively, once Google Analytics starts tracking these events they should appear in Admin > Events and you can simply click the toggle to mark it as a Key Event.