What are Enhanced Conversions?
Enhanced conversions are a way for ad platforms to track conversions more accurately by using first-party customer data—like email addresses, phone numbers, or names—collected during actions such as purchases, form submissions, or sign-ups. Instead of relying only on browser cookies, these platforms can match that data to users who saw or clicked on your ads in their platform.
Each platform may call this feature something slightly different, but they all work in a similar way: hash the user data securely, send it to the ad platform, and use it to match conversions back to ad interactions.
Why is Attribution Important?
Attribution means giving credit where credit is due. When someone makes a purchase or submits a form, you want to know what caused it—an ad, a social post, a blog article?
If your attribution is off:
- You might waste money on campaigns that aren’t actually converting
- You might pause campaigns that are working but just aren’t getting proper credit
- Your analytics become less trustworthy
Enhanced conversions help fill the gaps left by blocked cookies, private browsers, and tracking restrictions. This gives you a clearer picture of which ads are driving results.
Should I Enable Enhanced Conversions?
Yes—if the platform supports it, you should use it.
Enhanced conversions help:
- Recover lost conversion data caused by ad blockers or cookie restrictions
- Improve the performance of ad campaigns through better optimization
- Give you more accurate reports and insights
- Lower your cost per conversion in many cases
Conversion Bridge makes setup easy. You don’t have to dig through complex documentation or mess with code snippets.
What About Privacy and GDPR?
Enhanced conversions does send first-party data like names and email addresses to your enabled ad platforms. Most platforms require that:
- You clearly state in your privacy policy that you collect and share this data for advertising purposes
- Users are informed their data may be used for ad measurement
- Users give consent, either implicitly (by completing a form or checkout) or explicitly (via a checkbox or banner, depending on your region)
It’s a good idea to talk to a legal advisor about how to word this for your site. At the very least, your privacy policy should mention the use of hashed customer data for ad conversion tracking.
Ad Platforms supporting Enhanced Conversions
Plugins supporting Enhanced Conversions
- WooCommerce
- Elementor
- WS Form
- Gravity Forms
- Easy Digital Downloads
- Paid Memberships Pro
- Beaver Builder
- Bricks Builder
- Divi 4
- Leaky Paywall
- Solid Affiliate
- Kadence
- SureForms
- SliceWP
- Tutor LMS
- GiveWP
- WP User Frontend
- ProfilePress
- WP Simple Pay
- Sunshine Photo Cart
- Paid Member Subscriptions
- BuddyBoss
- Profile Builder Pro
- Ultimate Membership Pro
- SureCart
- SureMembers
- AffiliateWP
- Simple Membership
- UltimateMember
- MemberPress
- MemberMouse
- Restrict Content Pro
- WP Subscribe Pro
- Popup Builder
- weForms
- Mailchimp for WordPress
- MailPoet
- Charitable
- Bricksforge Pro Forms
- The Newsletter Plugin
- LearnDash
- Mailster
- Groundhogg
- JetFormBuilder
- Everest Forms
- Happy Forms
- Contact Form 7
- Forminator
- Ninja Forms
- WP Forms
- Fluent Forms
- LifterLMS
FAQs
Yes. All platforms require that data be hashed before it is sent and Conversion Bridge ensures this is taken care of for you.
That’s exactly why enhanced conversions exist. They help track conversions even when cookies don’t work.
Yes. Most platforms require that your users are aware their data may be shared for advertising and tracking purposes.
Yes. Conversion Bridge supports enabling it across multiple platforms at the same time.
Still need help?
If you have not yet found your answer in the documentation articles, please contact support
Contact support