Category
News & Updates
Articles in this category.
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Branded Searches in Google Ads: What They Tell You (And What They Don’t)
Posted on July 30, 2025
Branded searches in Google Ads reveal when someone sees your ad, remembers your brand, and searches for it later—often a key step in the path to purchase. While they aren’t counted as conversions, they offer valuable insight into ad influence. Pairing this signal with on-site tracking from Conversion Bridge shows the full journey, from first impression to final action.
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Microsoft Ads + Reddit Ads: Conversion Bridge 1.8
Posted on July 1, 2025
This release brings some exciting new ad platform integrations, plus a batch of smart improvements under the hood. Let’s dig into the highlights. New! Microsoft Ads Integration The most requested ad platform in recent months—Microsoft Ads is now officially supported! With this integration, you can now send conversions directly from your WordPress site to your […]
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Enhanced Conversions for All + New Integrations: Conversion Bridge 1.7
Posted on April 2, 2025
Conversion Bridge 1.7 is now available! This release includes a ton of under the hood changes for more improved optimization and accuracy of tracking as well as some very in your face changes like new analytics platforms, ad platforms and plugin integrations. I'm also excited to say that every single plugin which can collect personal […]
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Derek & Mark Chat About Building a WordPress Product Business
Posted on March 5, 2025
I recently had the pleasure of joining my friend Mark Westguard from WS Form on his podcast, WP Behind the Build, to talk about my journey in WordPress and the work behind Conversion Bridge. Mark’s a great host and someone I’ve known for a while, so it made for a really relaxed and thoughtful conversation. […]
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Enhanced Conversions: Conversion Bridge 1.6
Posted on January 13, 2025
Conversion Bridge 1.6 is now available - the first release in 2025! This release includes very highly requested features around Enhanced Conversions which will help marketers get more accurate attribution for ad platform integrations. Also included is some small but mighty improvements to various plugin integrations and platforms as well as ongoing performance optimizations. Enhanced […]
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2024: A Year End Review
Posted on December 30, 2024
2024 is the very first year of building bridges with Conversion Bridge. I want to thank you for being a part of it's start and growth. While I hope you have found it immensely helpful already, I have many plans for continued improvement to help you get the most accurate data to make informed decisions […]
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Meta Conversions API, Improved Performance, New Integration: Conversion Bridge 1.5
Posted on November 19, 2024
Another release in the month of November - things are continuing to get better with Conversion Bridge! I'm thoroughly enjoying working to make this the best WordPress analytics and conversion tracking plugin each and every week. I greatly appreciate those who provide feedback and notify me of any issues they find to help with the […]
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Divi integration + Enhancements: Conversion Bridge 1.4
Posted on November 5, 2024
Conversion Bridge 1.4 is now available for all users! This release includes yet another integration and other small enhancements throughout the plugin to improve performance and overall quality. Integrations This release includes a new integration for Divi 4! You can now easily add conversion tracking to all button, call to action, form, and email option […]
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Conversion Bridge 1.3: Cookie Popup Integrations, Big Google Ads Improvements, Additional Integrations and more
Posted on June 5, 2024
Whew! That title is a mouthful - and for good reason. Conversion Bridge 1.3 is probably the most important update thus far since version 1 was initially released back in February. Cookie Popup Integrations This was an important feature I have been wanting to get done since before version 1 came out, but I held […]
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Conversion Bridge 1.2: Conversion Journeys, Top Landing Pages, Dashboard Widget, New Integrations
Posted on April 4, 2024
I am very pleased to announce the release of Conversion Bridge 1.2. With the first release in February of this year, it saw a big update in March and now another April - that's once per month! Watch the 1.2 release video explaining all the new features: Conversion Journeys: Page-by-page view of every conversion The […]