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I sat down with Matt Medeiros on the Gravity Forms podcast: Breakdown to discuss my new WordPress conversion tracking plugin Conversion Bridge. We discussed why conversion tracking is important, where the ideas came from to build Conversion Bridge (hint: personal needs, past work making Confetti WordPress plugin and also my disdain for GA4), and how site owners can benefit by using the plugin.

Matt hosts this podcast for Gravity Forms and asked me to be on because Conversion Bridge, of course, has a Gravity Forms conversion tracking integration along with many other WordPress form conversion tracking integrations.

Have a listen!

Derek Ashauer
Derek Ashauer is the lead developer of the Conversion Bridge WordPress plugin. He has been involved with WordPress since 2005 and has worked with hundreds of clients to build custom websites. He now uses that experience to build highly-rated and helpful WordPress plugins.