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In just over a week since launching the first version, I am happy to announce the release of Conversion Bridge 1.1 which includes a plethora of new features and integrations along with some bug fixes.

The primary goal of Conversion Bridge is to add conversion tracking for WordPress plugins in the easiest way possible. Version 1 focused on getting many of the most popular plugins supported in many analytics platforms to showcase how easy it can be to add conversion tracking for your WordPress website.

With version 1.1, I am excited to announce the addition of:

WordPress Conversion Tracking for Paid Ad Platforms

With the latest release, the focus was on adding advertising platforms! Getting your WordPress conversions into Google Analytics, Fathom, Plausible or any of the other analytics platforms supported by Conversion Bridge is incredibly important, but you also need to understand what paid advertising efforts are working.

Conversion Bridge now makes it easy to have conversion tracking data sent into Google Ads, Meta Ads, Pinterest Ads and TikTok Ads.

With minimal added effort (just copying your tracking ID from the advertising platform) you can have simple, no-code conversion tracking for 49 WordPress plugins at the tip of your fingers. Comprehensive data for purchases, lead form submissions, newsletter signups, affiliate sign up tracking, online donations, button clicks... you name it, it can now be sent to your advertising platform to use for conversion tracking metrics and to help you determine the most successful ads.

New WordPress Plugin Integrations

In addition to the new ad network integrations, Conversion Bridge has included 2 affiliate plugins for integration: AffiliateWP and Solid Affiliate. These integrations allow you to track new affiliate registrations on your site so you can better understand what efforts help most to build a larger affiliate program.

Also, the recently released AnalyticsWP has been integrated as a new analytics platform. The plugin is very new and still growing in terms of it's feature set, but I can say that based on what I have talked with the developer it will be a fantastic solution to host your own analytics within WordPress.

Working with Core WordPress Blocks

Blocks are the future of WordPress and Conversion Bridge is adding features to make conversion tracking a breeze here too. The core WordPress conversion tracking integration now adds support for the Button block.

Conversion tracking for WordPress core button block

Advanced EDD and WooCommerce Conversion Tracking

When a purchase conversion happens on your site, there is a lot of data that can be helpful to know in your analytics platform. More advanced platforms, like Google Analytics, accept a lot of structured e-commerce data. The Easy Digital Downloads and WooCommerce conversion tracking integrations now send much more data into your analytics platform including:

  • Discount/coupon codes used
  • Product categories
  • Product detail page view
  • Cart page view
  • Checkout page start

The view events are important in any analytics platform that supports funnels to help you understand the steps taken towards conversion. If you can understand where website visitors are falling out of your funnel, you know where you can make improvements to your site to help them finish their conversion.

Derek Ashauer
Derek Ashauer is the lead developer of the Conversion Bridge WordPress plugin. He has been involved with WordPress since 2005 and has worked with hundreds of clients to build custom websites. He now uses that experience to build highly-rated and helpful WordPress plugins.