Conversion tracking for WooCommerce in Fathom Analytics

Fathom keeps your analytics simple and private, but on its own it only sees pageviews. Conversion Bridge fills in what matters for your WooCommerce store: add to cart, checkout, and completed purchases, sent to Fathom as events. You get the sales picture without cookies, consent banners, or handing customer data to anyone.

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Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge

Paste the Fathom Analytics snippet & hope

Basic pageview data lands in Fathom Analytics, but WooCommerce conversion events never fire.

Hand-wire every WooCommerce event

Write custom JavaScript (or pay a developer) for every purchase, add-to-cart, and checkout step you want tracked.

A different plugin for every platform

Install one plugin for Fathom Analytics, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading WooCommerce.

Discover broken tracking after the fact

Find out weeks later that WooCommerce conversions never made it to Fathom Analytics. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your Site ID

Drop in your Site ID. That's the only "code" you touch.

Toggle on WooCommerce

Flip one switch and Fathom Analytics starts receiving WooCommerce conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends WooCommerce events into Fathom Analytics and every other analytics and ad platform you use — no extra plugins needed.

Live in minutes

No developer, no tag manager. Accurate WooCommerce conversion tracking in Fathom Analytics up and running today.

What you can track

WooCommerce conversions in Fathom Analytics

WooCommerce is a WordPress e-commerce plugin. Here's what Conversion Bridge sends into Fathom Analytics.

Registrations

When WooCommerce triggers a registration, a conversion is tracked in Fathom Analytics—giving you accurate measurement of which funnels grow your user base.

Logins

Track when users log in to better understand how they interact with their account.

View Item

Product view events from WooCommerce tracked in Fathom Analytics to reveal interest signals.

Add to Cart

Cart additions with product and value data sent to Fathom Analytics for funnel analysis.

Remove from Cart

Cart removal events for detailed checkout-funnel analysis.

Begin Checkout

Checkout initiation events with cart value sent to Fathom Analytics.

View Cart

Cart view events to measure purchase intent.

Purchases

Conversion Bridge sends order data from WooCommerce into Fathom Analytics to give you the metrics needed to grow online sales. You can also track individual items purchased to learn which products are your best sellers. Fathom Analytics has advanced e-commerce tracking, so you get detailed order information such as order totals and products purchased as part of the conversion data.

Purchase Item

Line-item detail for each order, so Fathom Analytics can break down revenue by product.

About the tools

The plugin & the platform

About WooCommerce

WooCommerce is the most popular ecommerce platform for WordPress, powering millions of online stores. It turns any WordPress site into a complete shop with products, carts, checkout, and payments, which makes accurate sales and funnel tracking essential for understanding and growing your revenue.

Enhanced conversions ready
Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.

See WooCommerce details Visit WooCommerce

About Fathom Analytics

Fathom Analytics is a user-friendly, privacy-focused alternative to Google Analytics, ideal for website owners seeking simplicity and GDPR compliance. It features an intuitive dashboard, real-time data tracking, and cookie-free operation. Despite some limitations in advanced conversion tracking, Fathom is affordable and suitable for a wide range of users, making it a recommended choice for most websites.

E-commerce ready
Full product, cart, and order details sent with every conversion event.
Real-time analytics
See conversions land in your reports the moment they happen, no delay.
GDPR-compatible
Designed to work without identifying visitors, so tracking stays compliant under EU privacy law.
Free trial
Try it before committing to a paid plan.
WordPress admin dashboard
Key metrics and reports shown right inside wp-admin without leaving your site.
Multiple sites
Track more than one website from a single account without extra cost per site.
Public dashboards
Share read-only dashboards with clients or the public without creating extra seats.
No cookie banner
Tracking that does not require a cookie consent notice to operate.
Developer API
Programmatic access to your data for custom reports and integrations.
Two-factor auth
Enable 2FA on accounts to keep your analytics data secure.

See Fathom Analytics details Visit Fathom Analytics

Platform features

What Fathom Analytics gives you

When you connect WooCommerce to Fathom Analytics through Conversion Bridge, here's what's at your fingertips.

Advanced Tag Setup

Pasting the basic tracking tag isn’t enough. Conversion Bridge sets up Fathom with an advanced, no-code setup that handles all configuration automatically.

Revenue Tracking

Track revenue values from purchases into Fathom’s event system. Amounts are automatically converted to cents (as Fathom requires) so your revenue data is accurate and properly formatted.

Custom Event Tracking

Use custom events for any unique case on your site. Keep your tracking flexible and complete with properly formatted event labels and values.

EU Isolation Support

Enable extreme EU isolation to route all traffic through EU servers for GDPR compliance and data sovereignty requirements.

Lightweight & Simple

Fathom’s privacy-focused approach means a minimal, fast-loading tracking script that respects visitor privacy while giving you the insights you need.

How it works

Conversion tracking for WooCommerce setup

The WooCommerce integration is enabled with a simple toggle. From there, optionally customize the label for how the conversion appears in Fathom Analytics—no code, no tag manager, no developer required.

Page-by-page data

Conversion Journeys for WooCommerce

Conversion Bridge records the full page-by-page path every visitor takes before and after a WooCommerce conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

71 plugin integrations

18 analytics platforms

9 ad platforms

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge GravityKit

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis ScaleMath

Kane Mitchell Mitchell Digital

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig Impact Society

Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…

Mark Westguard WS Form

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz GravityKit

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson Rev4

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler Touchdown Tech

Casey Burridge GravityKit

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis ScaleMath

Kane Mitchell Mitchell Digital

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig Impact Society

Mark Westguard WS Form

Zack Katz GravityKit

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson Rev4

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Reuben Hochstetler Touchdown Tech

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing

14-day money back guarantee Premium 1-on-1 support No tag manager needed

Yes. Conversion Bridge sends purchase and checkout events using Fathom's cookieless tracking, so you measure sales without a consent banner.

Fathom records the purchase events and the value you send with them, so completed sales sit right next to your traffic.

No. Fathom is privacy-first, and Conversion Bridge sends only the conversion event and its value, never personal customer details.

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

Conversion Bridge supports 71 plugins, 18 analytics platforms, and 9 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.