About WooCommerce
See WooCommerce integration details Visit WooCommerce website
About Google Analytics
Google Analytics (GA4) has been around for nearly 2 decades as the leading analytics platform. While GA4 introduces more privacy-focused features, it's reporting tools are not for the faint of heart and have a steep learning curve compared to alternatives. However, seasoned marketers will enjoy the advanced features and reporting tools it provides.
See Google Analytics integration details Visit Google Analytics website
WooCommerce conversions you can track in Google Analytics
WooCommerce is a WordPress e-commerce plugin and you can track the following conversions:
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from WooCommerce into Google Analytics to give you the metrics needed to help grow your online sales. There is also the option to track individual items purchased to help you learn which products are your best sellers. Since Google Analytics has more advanced e-commerce tracking abilities, you can even see detailed order information such as order totals and individual products purchased as part of the conversion data.
How does conversion tracking for WooCommerce work?
The WooCommerce conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in Google Analytics.