Conversion tracking for WooCommerce in Google Analytics

Google Analytics 4 can track WooCommerce sales, but wiring up the ecommerce events by hand is fiddly and easy to break. Conversion Bridge sends the full GA4 ecommerce flow for you: view item, add to cart, begin checkout, and purchase, each with product and revenue data. Your Monetization reports fill in without touching a tag manager.

WooCommerce
Google Analytics
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Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge
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Paste the Google Analytics snippet & hope

Basic pageview data lands in Google Analytics, but WooCommerce conversion events never fire.

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Hand-wire every WooCommerce event

Write custom JavaScript (or pay a developer) for every purchase, add-to-cart, and checkout step you want tracked.

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A different plugin for every platform

Install one plugin for Google Analytics, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading WooCommerce.

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Discover broken tracking after the fact

Find out weeks later that WooCommerce conversions never made it to Google Analytics. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your Google Analytics ID

Drop in your Google Analytics ID. That's the only "code" you touch.

Toggle on WooCommerce

Flip one switch and Google Analytics starts receiving WooCommerce conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends WooCommerce events into Google Analytics and every other analytics and ad platform you use — no extra plugins needed.

Live in minutes

No developer, no tag manager. Accurate WooCommerce conversion tracking in Google Analytics up and running today.

What you can track

WooCommerce conversions in Google Analytics

WooCommerce is a WordPress e-commerce plugin. Here's what Conversion Bridge sends into Google Analytics.

Registrations

When WooCommerce triggers a registration, a conversion is tracked in Google Analytics—giving you accurate measurement of which funnels grow your user base.

Logins

Track when users log in to better understand how they interact with their account.

View Item

Product view events from WooCommerce tracked in Google Analytics to reveal interest signals.

Add to Cart

Cart additions with product and value data sent to Google Analytics for funnel analysis.

Remove from Cart

Cart removal events for detailed checkout-funnel analysis.

Begin Checkout

Checkout initiation events with cart value sent to Google Analytics.

View Cart

Cart view events to measure purchase intent.

Purchases

Conversion Bridge sends order data from WooCommerce into Google Analytics to give you the metrics needed to grow online sales. You can also track individual items purchased to learn which products are your best sellers. Google Analytics has advanced e-commerce tracking, so you get detailed order information such as order totals and products purchased as part of the conversion data.

Purchase Item

Line-item detail for each order, so Google Analytics can break down revenue by product.

About the tools

The plugin & the platform

WooCommerce

About WooCommerce

WooCommerce is the most popular ecommerce platform for WordPress, powering millions of online stores. It turns any WordPress site into a complete shop with products, carts, checkout, and payments, which makes accurate sales and funnel tracking essential for understanding and growing your revenue.

  • Enhanced conversions ready

    Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.

See WooCommerce details Visit WooCommerce

Google Analytics

About Google Analytics

Google Analytics 4 is the most widely used analytics platform on the web. Conversion Bridge connects it to WordPress in one click and turns your form submissions, orders and signups into GA4 conversions, with a dashboard in your WordPress admin so you can read the results without opening GA4.

  • E-commerce ready

    Full product, cart, and order details sent with every conversion event.

  • Real-time analytics

    See conversions land in your reports the moment they happen, no delay.

  • Free trial

    Try it before committing to a paid plan.

  • WordPress admin dashboard

    Key metrics and reports shown right inside wp-admin without leaving your site.

  • Native Consent Mode

    Respects user consent choices automatically to stay compliant with privacy regulations.

  • Multiple sites

    Track more than one website from a single account without extra cost per site.

  • Conversion funnels

    Build step-by-step funnel reports to see where visitors drop off on the way to converting.

  • Developer API

    Programmatic access to your data for custom reports and integrations.

  • Accepts user info

    Accepts logged-in user identity alongside events for cross-device and segment reporting.

See Google Analytics details Visit Google Analytics

Platform features

What Google Analytics gives you

When you connect WooCommerce to Google Analytics through Conversion Bridge, here's what's at your fingertips.

Connect in One Click

Sign in with Google, pick your GA4 property, and the Measurement ID, API access and custom dimensions are set up for you. No pasting code into a theme, no Tag Manager.

Learn more

Ecommerce Tracking

Purchases, add to carts, checkouts and refunds reach GA4 with order totals, line items, coupons and shipping attached, so your ecommerce reports show real revenue by source.

Learn more

Google Consent Mode

Works with your cookie banner so GA4 respects what each visitor chose. Google Consent Mode v2 turns on automatically when you pick your consent plugin.

Learn more

Dashboard in WordPress

A Google Analytics dashboard in your WordPress admin with traffic and conversion events side by side. Filter every card by a conversion event to see which sources and pages actually convert.

Learn more

Extra Pageview Data

Send author, category, tags, post type, logged-in status, user role and language with every pageview as custom dimensions, created in GA4 for you.

Learn more

Server-Side Events

Refunds and other server-side events go straight from your server to GA4 through the Measurement Protocol, so the data arrives even when the browser never fires.

Learn more

Custom Events

Track button clicks, video plays, downloads or anything else on your site as a custom GA4 event with no code.

Learn more

Privacy Settings

Turn off Google Signals, turn off ad personalization, or enable restricted data processing, each with a checkbox.

Learn more

How it works

Conversion tracking for WooCommerce setup

The WooCommerce integration is enabled with a simple toggle. From there, optionally customize the label for how the conversion appears in Google Analytics—no code, no tag manager, no developer required.

Page-by-page data

Conversion Journeys for WooCommerce

Conversion Bridge records the full page-by-page path every visitor takes before and after a WooCommerce conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

Conversion Journey
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Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

71 plugin integrations
19 analytics platforms
+
11 ad platforms

Testimonials

Loved by WordPress professionals

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom
Kane Mitchell
Kane Mitchell Mitchell Digital

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…

Mark Westguard
Mark Westguard WS Form

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge
Casey Burridge GravityKit

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig
Sean Craig Impact Society

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom
Kane Mitchell
Kane Mitchell Mitchell Digital

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…

Mark Westguard
Mark Westguard WS Form

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge
Casey Burridge GravityKit

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig
Sean Craig Impact Society

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing
Read more testimonials

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing   Book demo
14-day money back guarantee Premium 1-on-1 support No tag manager needed

Common questions

Yes. It sends the standard GA4 ecommerce events with product and order data, so your Monetization and funnel reports work without manual tagging.

No. Conversion Bridge sends the events directly to GA4, so you can skip the tag manager setup entirely.

View item, add to cart, begin checkout, and purchase, along with the order value and items, so you can see the full shopping funnel.

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

Conversion Bridge supports 71 plugins, 19 analytics platforms, and 11 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.