WS Form

Enabling Conversion Tracking in WS Form

• Edit your respective form in WS Form
• Click on the lightning bolt icon to get to the Actions panel
• Add a new “Conversion Bridge” action (not Conversion Tracking)
• (Optionally) Enter a custom label and value
• (Optionally) Enter your Google Ads conversion ID

Sending Custom Form Data in WS Form

The Conversion Bridge integration with WS Form allows you to select specific form fields to be passed to your analytics or ad platform. Using the existing WS Form variables system, you can easily configure specific custom fields to be sent.

• In the Conversion Data field, enter Key/Value pairs
• You can select the # link to see the available variables which will be replaced by the values provided by the user when the form is submitted

Sending Enhanced Conversion Data in WS Form

The Conversion Bridge integration with WS Form allows you to select specific form fields to be passed to your enabled ad platforms securely as enhanced conversion data. Adding values to be used for enhanced conversion data works exactly the same as custom form data described above, except you need to use specific Key values. Learn more about sending custom form data and personally identifiable information.

Note: Personally identifiable information must prefix the “Key” with an underscore. For example, use “_email”. This tells Conversion Bridge this information to be treated as sensitive personal information. You are responsible for ensuring you properly indicate personally identifiable information and not doing so could violate the Terms of Use of your analytics platform.