Easy Digital Downloads

Enabling Conversion Tracking for Digital Downloads

Setting up Conversion Tracking in Easy Digital Downloads is handled within the Conversion Bridge settings area.

• In your WordPress admin, go to Settings > Conversion Bridge > Integrations
• Enable the Easy Digital Downloads integration
• Check the conversion events you would like to track:
  • Purchases
  • Product Page View
  • Product Variant Selected
  • Add to Cart
  • View Cart
  • Begin Checkout
• (Optional) Set a Label and Value for each event

Conversion Bridge will automatically send all the comprehensive data about the user's items and cart details when available for the respective conversion event and properly format it for the analytics and ad platforms enabled on your site.

Including Conversion Journey in Emails

To include the Conversion Journey in the any of the emails (recommend only Admin notification emails), you can insert the {conversion_journey} template tag within the content of the email you would like it to appear.

Common Issues

It's not tracking purchases

Conversion Bridge ties into the receipt block and shortcode but also checks that the customer is on the Confirmation Page. This is a newish setting in EDD you can find in Downloads > Settings > Pages - be sure this is set to the page which contains the block or shortcode: