About Easy Digital Downloads
Easy Digital Downloads (EDD) is a WordPress plugin designed for selling digital products such as eBooks, PDF documents, WordPress plugins, and more. It’s an alternative to other e-commerce solutions like WooCommerce, Shopify, and Gumroad, but it’s specifically focused on digital goods, making it a simpler and more direct solution for this type of product. Here’s […]
See Easy Digital Downloads integration details Visit Easy Digital Downloads website
About Google Ads
Google Ads provides a wide-reaching advertising platform with different ad types like text, image, and video, utilizing a pay-per-click model for cost-effectiveness. Tracking conversions on your WordPress site is essential to gauge the success of these ads, enabling smarter budget allocation and improved ad campaign strategies.
See Google Ads integration details
Easy Digital Downloads conversions you can track in Google Ads
Easy Digital Downloads is a WordPress e-commerce plugin and you can track the following conversions:
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from Easy Digital Downloads into Google Ads to give you the metrics needed to help grow your online sales. Since Google Ads has more advanced e-commerce tracking abilities, you can even see detailed order information such as order totals and individual products purchased as part of the conversion data.
How does conversion tracking for Easy Digital Downloads work?
The Easy Digital Downloads conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in Google Ads.