About Easy Digital Downloads
Easy Digital Downloads (EDD) is a WordPress plugin designed for selling digital products such as eBooks, PDF documents, WordPress plugins, and more. It’s an alternative to other e-commerce solutions like WooCommerce, Shopify, and Gumroad, but it’s specifically focused on digital goods, making it a simpler and more direct solution for this type of product. Here’s […]
See Easy Digital Downloads integration details Visit Easy Digital Downloads website
About Fathom Analytics
Fathom Analytics is a user-friendly, privacy-focused alternative to Google Analytics, ideal for website owners seeking simplicity and GDPR compliance. It features an intuitive dashboard, real-time data tracking, and cookie-free operation. Despite some limitations in advanced conversion tracking, Fathom is affordable and suitable for a wide range of users, making it a recommended choice for most websites.
See Fathom Analytics integration details Visit Fathom Analytics website
Easy Digital Downloads conversions you can track in Fathom Analytics
Easy Digital Downloads is a WordPress e-commerce plugin and you can track the following conversions:
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from Easy Digital Downloads into Fathom Analytics to give you the metrics needed to help grow your online sales. There is also the option to track individual items purchased to help you learn which products are your best sellers. Since Fathom Analytics has more advanced e-commerce tracking abilities, you can even see detailed order information such as order totals and individual products purchased as part of the conversion data.
How does conversion tracking for Easy Digital Downloads work?
The Easy Digital Downloads conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in Fathom Analytics.