About Easy Digital Downloads
Easy Digital Downloads (EDD) is a WordPress plugin designed for selling digital products such as eBooks, PDF documents, WordPress plugins, and more. It’s an alternative to other e-commerce solutions like WooCommerce, Shopify, and Gumroad, but it’s specifically focused on digital goods, making it a simpler and more direct solution for this type of product. Here’s […]
See Easy Digital Downloads integration details Visit Easy Digital Downloads website
About Meta Ads
Advertising on Meta platforms like Facebook and Instagram offers access to a vast audience and detailed targeting options, with various ad formats to choose from. Tracking conversions on your WordPress site is crucial for understanding the effectiveness of these ads, helping to allocate your budget wisely and optimize future ad strategies.
See Meta Ads integration details
Easy Digital Downloads conversions you can track in Meta Ads
Easy Digital Downloads is a WordPress e-commerce plugin and you can track the following conversions:
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from Easy Digital Downloads into Meta Ads to give you the metrics needed to help grow your online sales. Since Meta Ads has more advanced e-commerce tracking abilities, you can even see detailed order information such as order totals and individual products purchased as part of the conversion data.
How does conversion tracking for Easy Digital Downloads work?
The Easy Digital Downloads conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in Meta Ads.