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UTM Reports Dashboard & New Integrations: Conversion Bridge 1.12

I'm excited to share another big update to Conversion Bridge yet! Version 1.12 brings powerful new ways to track where your visitors come from, connect with more tools, and understand what's working on your WordPress site. New UTM Reports Dashboard & Link Generator Conversion Bridge has always tracked UTM data with your conversions which gets […]

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WP Legends Podcast

I had the privilege of having a great conversation with Gautam Khorana of Seahawk Media on his WP Legends podcast. We talked about analytics, what it's like being a one-man product business, and my journey from client to product focus. Watch here:

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Greyd Conversations

The fantastic team at Greyd had me on their Greyd Conversations podcast. Sandra was an excellent host where we discussed all things analytics and tracking as well as gave a demo of the Greyd button and form tracking integration in Conversion Bridge. Watch the episode:

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Google Analytics in WordPress Admin, New Integrations: Conversion Bridge 1.11

The latest version of Conversion Bridge - version 1.11 - brings a brand-new Google Analytics dashboard right inside WordPress, smarter tracking under the hood, improved privacy tools, and new plugin and analytics platform integrations. Let’s dig into what’s new and why it matters: Google Analytics, Now Inside WordPress I used to be able to tell […]

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What Is Conversion Tracking and Why Do You Need It?

Conversion tracking shows what people actually do on your website, not just how many visit. It helps you see which pages and actions lead to results so you can improve your site and spend your ad budget wisely. This guide explains how tracking works and why tools like Conversion Bridge make it easy for WordPress site owners and agencies to get accurate, reliable data.

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Branded Searches in Google Ads: What They Tell You (And What They Don’t)

Branded searches in Google Ads reveal when someone sees your ad, remembers your brand, and searches for it later—often a key step in the path to purchase. While they aren’t counted as conversions, they offer valuable insight into ad influence. Pairing this signal with on-site tracking from Conversion Bridge shows the full journey, from first impression to final action.

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