About

Hi, I'm Derek!

Hello, I'm Derek Ashauer, the lead developer of Conversion Bridge, my new WordPress product that represents the culmination of my extensive experience in web design, development, and digital marketing.

My journey in this field began in 2000 with the founding of AshWebStudio, a side gig that became my full time business in 2007. I found WordPress as a great solution to help build hundreds of custom designed client websites and have been passionate about it ever since.

In 2013, I expanded my horizons by creating Sunshine Photo Cart, a WordPress e-commerce plugin. This venture was inspired by the specific needs of a client for an affordable solution to sell photos online. Sunshine Photo Cart has grown and evolved from a side project into a comprehensive e-commerce platform, tailored to the unique needs of photographers and continues to serve thousands of photographers world wide.

In 2021, I started WP Sunshine as I began taking specific client needs and building them into WordPress plugins like Confetti and Address Autocomplete.

Now, with Conversion Bridge, I am leveraging all my experiences and insights to solve another problem I was having: the desire to move myself and clients off GA4 to a modern, privacy-first analytic platform. However, conversion tracking is a key component of any successful online business and there simply was no available options that worked out of the box for most WordPress plugins.

Conversion Bridge aims to be a one-stop solution to help site owners and agencies get their website analytics onto their site easily and track every important metric they need.