The UTMUTM parameters are tags added to a link that show where traffic comes from and which campaigns lead to real conversions. link builder is now its own free plugin, Sunshine UTM Builder. Conversion Bridge 1.17.1 removed the small builder it used to include, along with its UTM Link buttons in the admin bar and on your post and page lists. Sunshine UTM Builder brings those buttons back and does a lot more. If you haven't updated yet, the old builder stays in place until you do.
Links you've already made keep working, and Conversion Bridge still tracks them and shows them in UTM Reports the same as before.
Install Sunshine UTM Builder
- Navigate to Settings → Conversion Bridge → Reports & Tools
- Select UTM Link Builder
- Click Install & activate (free)
You can also go to Plugins → Add New and search for "Sunshine UTM Builder".
Once it's active, you'll find the builder under Tools → UTM Builder in your WordPress admin. The UTM Link Builder page in Conversion Bridge goes away at that point, and any old bookmarks to it take you to the new builder.
What Sunshine UTM Builder Does
- Build links one at a time or hundreds at once
- See which GA4 channel each link will land in before you share it
- Make short links and QR codes on your own domain
- Save presets and keep your tags spelled the same way every time
- Open the builder from the UTM link button in the admin bar, or from the UTM link action on any published post or page
Every feature has a step-by-step guide in the UTM Builder documentation.
How It Works with Conversion Bridge
Sunshine UTM Builder makes the links, and Conversion Bridge records which of those links led to conversions. You can see the results in UTM Reports, and the Short Links tab in Sunshine UTM Builder also shows how many conversions each short link brought in.
To learn what each tag means and how to name them, see the UTM tracking guide.