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Articles on analytics, ad platforms, and conversion tracking — what to measure, how to measure it, and how to make the data actually useful.
Posted on May 18, 2026
Learn how to track conversions on your WordPress site while respecting GDPR and other privacy laws. Covers consent banners, Google Consent Mode v2, and platform-level consent handling.
Posted on March 5, 2026
Most WooCommerce stores lose 70% of customers before checkout completes. Learn how to track every checkout step to find exactly where customers drop off and fix the leaks in your funnel.
Posted on February 28, 2026
Your ad platforms need more than just "someone converted." Learn how sending complete customer data from WordPress, including phone numbers and addresses, improves Event Match Quality and ad performance.