Conversion tracking for Formidable Forms in PostHog

No-code setup of analytics and important conversion events from Formidable Forms in PostHog—ready in under a minute.

Formidable Forms
PostHog
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Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge
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Paste the PostHog snippet & hope

Basic pageview data lands in PostHog, but Formidable Forms conversion events never fire.

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Hand-wire every Formidable Forms event

Write custom JavaScript (or pay a developer) for every form submission, confirmation, and field interaction you want tracked.

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A different plugin for every platform

Install one plugin for PostHog, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading Formidable Forms.

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Discover broken tracking after the fact

Find out weeks later that Formidable Forms conversions never made it to PostHog. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your API Key

Drop in your API Key. That's the only "code" you touch.

Toggle on Formidable Forms

Flip one switch and PostHog starts receiving Formidable Forms conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends Formidable Forms events into PostHog and every other analytics and ad platform you use — no extra plugins needed.

Live in minutes

No developer, no tag manager. Accurate Formidable Forms conversion tracking in PostHog up and running today.

What you can track

Formidable Forms conversions in PostHog

Formidable Forms is a WordPress forms plugin. Here's what Conversion Bridge sends into PostHog.

Purchases

Conversion Bridge sends order data from Formidable Forms into PostHog to give you the metrics needed to grow online sales. You can also track individual items purchased to learn which products are your best sellers. PostHog has advanced e-commerce tracking, so you get detailed order information such as order totals and products purchased as part of the conversion data.

Logins

Track when users log in to better understand how they interact with their account.

Donations

Track donations from Formidable Forms in PostHog so you can better understand where your organization's donors are coming from.

About the tools

The plugin & the platform

Formidable Forms

About Formidable Forms

Formidable Forms is a comprehensive WordPress plugin designed for creating various types of forms. It's well-suited for both simple and complex form-building needs, offering features like conditional logic, advanced calculations, file uploads, and multi-page forms. One of its standout features is the ability to display data using Formidable Views, which turns form entries into dynamic […]

See Formidable Forms details Visit Formidable Forms

PostHog

About PostHog

PostHog is a powerful, open-source product analytics platform built to give you full visibility into how users interact with your site or app. Unlike traditional tools that focus only on web stats, PostHog captures everything—page views, button clicks, form submissions, scroll depth, and more. It’s designed for teams who want detailed behavioral data with full […]

  • E-commerce ready

    Full product, cart, and order details sent with every conversion event.

  • Real-time analytics

    See conversions land in your reports the moment they happen, no delay.

  • GDPR-compatible

    Designed to work without identifying visitors, so tracking stays compliant under EU privacy law.

  • Free trial

    Try it before committing to a paid plan.

  • WordPress admin dashboard

    Key metrics and reports shown right inside wp-admin without leaving your site.

  • Open source

    Fully auditable codebase that you can inspect, contribute to, or self-host.

  • Multiple sites

    Track more than one website from a single account without extra cost per site.

  • Conversion funnels

    Build step-by-step funnel reports to see where visitors drop off on the way to converting.

  • Custom extensions

    Extend with plugins or add-ons to tailor reporting to your workflow.

  • Public dashboards

    Share read-only dashboards with clients or the public without creating extra seats.

  • Developer API

    Programmatic access to your data for custom reports and integrations.

  • Custom domain

    Serve tracking from your own domain to bypass ad blockers and keep data first-party.

  • White-labeled

    Rebrand dashboards and reports with your own logo for client-facing work.

  • Accepts user info

    Accepts logged-in user identity alongside events for cross-device and segment reporting.

See PostHog details Visit PostHog

Platform features

What PostHog gives you

When you connect Formidable Forms to PostHog through Conversion Bridge, here's what's at your fingertips.

Advanced Tag Setup

Pasting the basic tracking tag isn't enough. Conversion Bridge unlocks the full power of PostHog with an advanced, no-code setup including all configuration options.

Revenue Tracking

Track revenue with value and currency for comprehensive store and conversion performance data in PostHog.

Analytics in Admin

Access your PostHog dashboard directly from your WordPress admin by embedding a public dashboard URL for you or your clients.

Data Residency Options

Choose where your data lives — US cloud, EU cloud, or self-hosted. Perfect for GDPR compliance and data sovereignty requirements.

Person Profiles

Control how PostHog processes user data with "Identified Only" or "Always" modes. Balance analytics depth with privacy needs.

User Identification

Automatically identify logged-in users with unique IDs, email addresses, and display names for complete user journey tracking and cohort analysis.

Membership Data

Automatically include membership levels from integrated plugins with pageview data for logged-in users, enabling better user segmentation.

Custom Pageview Data

Include extra pageview properties like Author, Category, Tags, Post Type, Role, Language, and Logged In status as super properties for deeper insights.

Persistence & Cookie Controls

Choose how PostHog stores data: localStorage, cookies, session storage, or memory-only. Fine-tune for privacy compliance and cookie consent requirements.

No-Code Web Experiments

Enable PostHog's no-code A/B testing and web experiments directly from your WordPress site without additional setup.

Cookie Consent Integration

Built-in support for cookie consent plugins with automatic opt-in/opt-out handling. PostHog respects visitor consent choices seamlessly.

Self-Hosted Support

Full support for self-hosted PostHog installations with custom API and UI host configuration.

Custom Event Tracking

Use custom events to handle any unique case on your site and keep your tracking flexible and complete.

Page-by-page data

Conversion Journeys for Formidable Forms

Conversion Bridge records the full page-by-page path every visitor takes before and after a Formidable Forms conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

Conversion Journey
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Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

67 plugin integrations
21 analytics platforms
+
8 ad platforms

Testimonials

Loved by WordPress professionals

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …
J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…
Zack Katz
Zack Katz GravityKit
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …
Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…
Derek Welton
Derek Welton Ironwood Manufacturing

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech
Kane Mitchell
Kane Mitchell Mitchell Digital
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …
J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…
Zack Katz
Zack Katz GravityKit
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …
Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…
Derek Welton
Derek Welton Ironwood Manufacturing

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech
Kane Mitchell
Kane Mitchell Mitchell Digital
Read more testimonials

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing
14-day money back guarantee Premium 1-on-1 support No tag manager needed

Common questions

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

Conversion Bridge supports 67 plugins, 21 analytics platforms, and 8 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.