Conversion tracking for Formidable Forms in Awin

No-code setup of analytics and important conversion events from Formidable Forms in Awin—ready in under a minute.

Buy Now See All Integrations

Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge

Paste the Awin snippet & hope

Basic pageview data lands in Awin, but Formidable Forms conversion events never fire.

Hand-wire every Formidable Forms event

Write custom JavaScript (or pay a developer) for every form submission, confirmation, and field interaction you want tracked.

A different plugin for every platform

Install one plugin for Awin, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading Formidable Forms.

Discover broken tracking after the fact

Find out weeks later that Formidable Forms conversions never made it to Awin. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your Advertiser ID

Drop in your Advertiser ID. That's the only "code" you touch.

Toggle on Formidable Forms

Flip one switch and Awin starts receiving Formidable Forms conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends Formidable Forms events into Awin and every other analytics and ad platform you use — no extra plugins needed.

Sharper attribution, browser and server-side

Hashed customer data and server-side events sent to Awin automatically, so it can match more of your sales to the ads that drove them.

What you can track

Formidable Forms conversions in Awin

Formidable Forms is a WordPress forms plugin. Here's what Conversion Bridge sends into Awin.

Purchases

Conversion Bridge sends order data from Formidable Forms into Awin to give you the metrics needed to grow online sales. Awin has advanced e-commerce tracking, so you get detailed order information such as order totals and products purchased as part of the conversion data.

Logins

Track when users log in to better understand how they interact with their account.

Donations

Track donations from Formidable Forms in Awin so you can better understand where your organization's donors are coming from.

About the tools

The plugin & the platform

About Formidable Forms

Formidable Forms is a comprehensive WordPress plugin designed for creating various types of forms. It's well-suited for both simple and complex form-building needs, offering features like conditional logic, advanced calculations, file uploads, and multi-page forms. One of its standout features is the ability to display data using Formidable Views, which turns form entries into dynamic […]

See Formidable Forms details Visit Formidable Forms

About Awin

Awin is an affiliate network. Instead of paying for clicks and hoping they turn into something, you pay a commission only when a referral actually converts. Publishers, bloggers, comparison sites, and creators promote your products, and you pay for results. Here's a simple breakdown of how advertising through Awin works: Pay for Results: Commission is […]

E-commerce ready
Full product, cart, and order details sent with every conversion event.
Conversions API
Server-side conversion events for accurate attribution even when pixels are blocked.
Event deduplication
Matches pixel and server events via event_id to prevent double-counting.

See Awin details

Platform features

What Awin gives you

When you connect Formidable Forms to Awin through Conversion Bridge, here's what's at your fingertips.

No-Code Setup

Conversion Bridge adds Awin's tracking code and reports every qualifying sale automatically. Nothing to paste onto your thank-you page.

Server-to-Server Tracking

Sales are also reported directly from your server, so a genuine sale still gets through when an ad blocker stops the tracking code. Your affiliates get paid for the referrals they actually sent.

No Double Counting

Awin matches the browser copy and the server copy using the order reference, so each sale is counted once and paid once.

Correct Sale Amounts

Order totals are reported after discounts but without tax or shipping, which is what Awin expects. Coupon codes are passed along too, so voucher partners are credited correctly.

Optional Lead Tracking

If your program pays per lead, form submissions, registrations, and trials can be reported as lead conversions with their own commission group, kept separate from your sales.

Test Mode

Test Mode marks everything as a test transaction so you can confirm your setup works before any real commission is paid.

Page-by-page data

Conversion Journeys for Formidable Forms

Conversion Bridge records the full page-by-page path every visitor takes before and after a Formidable Forms conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

71 plugin integrations

19 analytics platforms

11 ad platforms

Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…

Mark Westguard WS Form

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

Kane Mitchell Mitchell Digital

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson Rev4

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler Touchdown Tech

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner KestrelWP

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

James Persson Unbranded Digital AU

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig Impact Society

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

Richard

Mark Westguard WS Form

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

Kane Mitchell Mitchell Digital

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson Rev4

Reuben Hochstetler Touchdown Tech

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner KestrelWP

James Persson Unbranded Digital AU

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig Impact Society

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

Richard

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing Book demo

14-day money back guarantee Premium 1-on-1 support No tag manager needed

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

Conversion Bridge supports 71 plugins, 19 analytics platforms, and 11 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.