Skip to content

Ad Platform

The best WordPress plugin for Awin conversion tracking

Go beyond a basic pixel setup—Conversion Bridge makes it easy to send accurate Awin conversion data from 71 plugins. Optimize ad spend and improve your return on investment.

71 plugin integrations

Awin logo

Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge

✕

Paste the Awin pixel snippet

Fire pageviews, but lose conversion events — the data that actually drives ad optimization and retargeting.

✕

Build a custom Conversions API integration

Pay a developer to set up server-side events, hash customer data by hand, and keep it in sync every time your site changes.

✕

Juggle multiple pixel plugins

One plugin for Awin, another for WooCommerce events, another for forms. Conflicting pixels, duplicate events, inflated costs.

✕

Burn ad spend on bad data

Learn weeks later that purchase values never made it to Awin. Campaign optimization drifts, ROAS cratered.

With Conversion Bridge for Awin

Paste your Awin Advertiser ID

Drop in your Advertiser ID. That's the only "code" you touch.

Toggle on your plugins

WooCommerce, Gravity Forms, MemberPress — flip a switch and Awin gets purchase, lead, and signup events formatted exactly how it expects.

Server-side Conversions API

Events sent server-to-server to Awin for accurate tracking even when pixels are blocked.

Up and running in minutes

No developer, no tag manager. Accurate Awin conversion tracking in minutes.

Features

Comprehensive Awin WordPress Plugin with No-Code Conversion Tracking

Conversion Bridge makes Awin setup simple and helps you optimize your paid advertising spend with comprehensive, detailed, accurate conversion tracking for Awin

No-Code Setup

Conversion Bridge adds Awin's tracking code and reports every qualifying sale automatically. Nothing to paste onto your thank-you page.

Server-to-Server Tracking

Sales are also reported directly from your server, so a genuine sale still gets through when an ad blocker stops the tracking code. Your affiliates get paid for the referrals they actually sent.

No Double Counting

Awin matches the browser copy and the server copy using the order reference, so each sale is counted once and paid once.

Correct Sale Amounts

Order totals are reported after discounts but without tax or shipping, which is what Awin expects. Coupon codes are passed along too, so voucher partners are credited correctly.

Optional Lead Tracking

If your program pays per lead, form submissions, registrations, and trials can be reported as lead conversions with their own commission group, kept separate from your sales.

Test Mode

Test Mode marks everything as a test transaction so you can confirm your setup works before any real commission is paid.

Types of Conversions Tracking Events in Awin

If you want to grow your website, setting up conversion tracking in Awin on your WordPress website is essential. It shows what's working, what's not, and how users interact with your content.

Conversion Bridge makes it simple to track important events from any of the 71 plugin integrations and your own custom events into Awin so you have the data to understand what is working for your site.

E-Commerce Events

Sends complete product data with conversion events

  • Purchases
  • Donations
  • View Item
  • Add to Cart
  • Remove from Cart
  • View Cart
  • Begin Checkout

Form events

Better than automatic form tracking, ensure you get accurate tracking & collect form submission values

  • Form Submissions
  • Submission Values
  • Registrations
  • Email List Subscribes

Other Events

  • Button Clicks
  • File Downloads
  • Enrollments
  • Scroll
  • Time on Page
  • Phone Links
  • Search Results
  • Video Plays
  • Image Clicks
  • Popups Opened/Closed
  • Custom JavaScript Events

Features

Go beyond Awin

Conversion Bridge does more than just send data to Awin. Here's what else comes in the box.

71

Plugin Integrations

Track conversions from your WordPress plugins: ecommerce, forms, memberships, donations, and more. No code required.

19

Analytics Platforms

Set up analytics in minutes, not hours. Conversion Bridge costs less than the developer time it replaces.

11

Ad Platforms

Send every sale to your ad platforms and their algorithms stop wasting budget on clicks that never buy. One smarter campaign can earn back the cost.

Every Type of Conversion

Automatically track purchases, form submissions, button clicks, signups, downloads, and more across all the platforms you connect. No code, no tag manager.

  • Purchase
  • Form Submission
  • Click
  • Subscribe
  • Register
  • File Download
  • Add to Cart
  • Begin Checkout
  • Donation
  • Booking
  • Enroll
  • Search
  • Page View
  • View Item
  • Login
  • Scroll
  • Time on Page
  • Play

Server-side tracking

Send conversions straight from your server to Awin through its Conversions API, bypassing browser limits and ad blockers. The events still arrive when a browser pixel would have been blocked, and they're matched to the pixel so nothing is double-counted.

Detailed Commerce Data

Full order data from your ecommerce, membership, donation, and other commerce plugins, collected and formatted exactly as each platform needs it.

No setup required — your commerce plugin is detected automatically and tracked correctly.

Order receipt with detailed commerce data

Custom Event Tracking

Track unique elements that don't fit an existing integration. Define a CSS selector or JavaScript event, attach custom values, and target specific pages.

Perfect for tracking button clicks, video plays, scroll depth, file downloads, and any other custom interaction on your site.

Conversion Bridge › Custom Events

Button Click: Get Started

Scroll Depth: 75%

Video Play: Demo

Page-by-page data

Conversion Journeys

See exactly what your customers did before and after converting, page by page. Understand behavior, improve funnels, and uncover what actually drives results instead of guessing.

Conversion Journey
×

Privacy Friendly

Conversion Bridge respects user consent choices. It integrates with every major consent management platform so tracking only fires after the visitor approves.

Tools & Reports

Make the most of your data

Dashboard mockup

Dashboards in Admin

View your key metrics right inside WordPress. Track trends over time, see top converting pages, and understand what's working.

Email report mockup

Weekly Email Reports

Get a weekly summary of conversions, revenue, and top-performing sources delivered straight to your inbox. Stay informed without logging in.

UTM reports mockup

UTM Tracking & Reports

See which campaigns bring buyers, which landing pages convert, and build UTM links directly from your WordPress dashboard.

Top landing pages report

Top Landing Pages

See which pages drive the most conversions, sessions, and revenue so you know where to focus your efforts.

WordPress dashboard widget

Dashboard Widget

A quick-glance conversion summary right on your WordPress dashboard. See your numbers the moment you log in.

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

71 plugin integrations
19 analytics platforms
+
11 ad platforms

Testimonials

Loved by WordPress professionals

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge
Casey Burridge GravityKit

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…

Mark Westguard
Mark Westguard WS Form

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig
Sean Craig Impact Society

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge
Casey Burridge GravityKit

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…

Mark Westguard
Mark Westguard WS Form

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig
Sean Craig Impact Society

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

  • 14-day money back guarantee
  • Premium 1-on-1 support
  • No tag manager needed