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Ad Platform

The best WordPress plugin for Meta Ads conversion tracking

Go beyond a basic pixel setup—Conversion Bridge makes it easy to send accurate Meta Ads conversion data from 66 plugins. Optimize ad spend and improve your return on investment.

66 plugin integrations

Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge

Paste the Meta Ads pixel snippet

Fire pageviews, but lose conversion events — the data that actually drives ad optimization and retargeting.

Build a custom Conversions API integration

Pay a developer to set up server-side events, hash customer data by hand, and keep it in sync every time your site changes.

Juggle multiple pixel plugins

One plugin for Meta Ads, another for WooCommerce events, another for forms. Conflicting pixels, duplicate events, inflated costs.

Burn ad spend on bad data

Learn weeks later that purchase values never made it to Meta Ads. Campaign optimization drifts, ROAS cratered.

With Conversion Bridge for Meta Ads

Paste your Meta Ads Pixel ID

Drop in your Pixel ID. That's the only "code" you touch.

Toggle on your plugins

WooCommerce, Gravity Forms, MemberPress — flip a switch and Meta Ads gets purchase, lead, and signup events formatted exactly how it expects.

Enhanced Conversions + Conversions API

Hashed customer data and server-side events sent to Meta Ads automatically. Better attribution, better audiences, better ROAS.

Up and running in minutes

No developer, no tag manager. Accurate Meta Ads conversion tracking in minutes.

Features

Comprehensive Meta Ads WordPress Plugin with No-Code Conversion Tracking

Conversion Bridge makes Meta Ads setup simple and helps you optimize your paid advertising spend with comprehensive, detailed, accurate conversion tracking for Meta Ads

Multiple Pixel Support

Configure and manage multiple Meta Pixels simultaneously from a single WordPress installation. Each pixel can have its own access token for independent Conversions API tracking, making it easy to manage multiple ad accounts, clients, or business units.

E-commerce Tracking

Full support for tracking product views, add-to-cart actions, checkout initiation, and purchases with detailed item data including product IDs, quantities, and prices. Revenue values are automatically formatted with proper currency codes.

Conversions API (CAPI) Integration

Send conversion events directly from your server to Meta's servers, bypassing browser limitations, ad blockers, and iOS privacy restrictions. Server-side tracking provides more reliable attribution data and improved match rates for your ad campaigns.

Advanced Matching (Enhanced Data)

Automatically send hashed customer data (email, first name, last name, phone) to Meta for improved audience matching. When users are logged in or submit forms, their information is securely hashed using SHA-256 before being sent, increasing match rates while maintaining privacy.

Event Deduplication

Automatic event ID generation prevents duplicate conversions when using both the Pixel and Conversions API together. Each event is assigned a unique identifier that Meta uses to deduplicate browser and server events.

Standard Event Mapping

Automatically converts common WordPress actions to Meta's standard events: form submissions become Lead events, purchases become Purchase events, registrations become CompleteRegistration events, checkouts become InitiateCheckout, and more. This ensures optimal ad optimization without manual configuration.

Consent Mode Integration

Built-in support for cookie consent plugins. When consent is granted or revoked, the integration automatically calls `fbq('consent', 'grant')` or `fbq('consent', 'revoke')` to ensure GDPR compliance with your cookie banner.

Page View Tracking via API

Optional server-side page view tracking through the Conversions API. While disabled by default, this can be enabled to ensure page views are recorded even when the browser pixel is blocked.

Custom Event Support

Track any custom event with custom parameters. Events that don't match standard mappings are automatically sent as `trackCustom` events, giving you flexibility to track unique business actions.

User Data Enrichment

For logged-in users, automatically includes external user IDs along with hashed personal data. The integration also captures and forwards Facebook browser cookies (_fbp) and click IDs (_fbc) for improved attribution.

Types of Conversions Tracking Events in Meta Ads

If you want to grow your website, setting up conversion tracking in Meta Ads on your WordPress website is essential. It shows what's working, what's not, and how users interact with your content.

Conversion Bridge makes it simple to track important events from any of the 66 plugin integrations and your own custom events into Meta Ads so you have the data to understand what is working for your site.

Start Tracking Today

  • E-Commerce Events

    Sends complete product data with conversion events

    • Purchases
    • Donations
    • View Item
    • Add to Cart
    • Remove from Cart
    • View Cart
    • Begin Checkout
  • Form events

    Better than automatic form tracking, ensure you get accurate tracking & collect form submission values

    • Form Submissions
    • Submission Values
    • Registrations
    • Email List Subscribes
  • Other Events

    • Button Clicks
    • File Downloads
    • Enrollments
    • Scroll
    • Time on Page
    • Phone Links
    • Search Results
    • Video Plays
    • Image Clicks
    • Popups Opened/Closed
    • Custom JavaScript Events

Features

Go beyond Meta Ads

Conversion Bridge does more than just send data to Meta Ads. Here's what else comes in the box.

66

Plugin Integrations

Track conversions from your WordPress plugins: ecommerce, forms, memberships, donations, and more. No code required.

21

Analytics Platforms

Set up analytics in minutes, not hours. Conversion Bridge costs less than the developer time it replaces.

8

Ad Platforms

Accurate conversion data makes every ad dollar work harder. One smarter campaign earns back the cost several times over.

Every Type of Conversion

Automatically track purchases, form submissions, button clicks, signups, downloads, and more across all the platforms you connect. No code, no tag manager.

Learn more

Purchase
Form Submission
Click
Subscribe
Register
File Download
Add to Cart
Begin Checkout
Donation
Booking
Enroll
Search
Page View
View Item
Login
Scroll
Time on Page
Play

Enhanced Conversions

Securely hash and send first-party customer data (email, phone, name, address) to your ad platforms. Sharper attribution means their algorithms find more real customers and waste less of your budget on clicks that never convert.

Learn more

Detailed Commerce Data

Full order data from your ecommerce, membership, donation, and other commerce plugins, collected and formatted exactly as each platform needs it.

No setup required — your commerce plugin is detected automatically and tracked correctly.

See commerce tracking

Order receipt with detailed commerce data

Custom Event Tracking

Track unique elements that don't fit an existing integration. Define a CSS selector or JavaScript event, attach custom values, and target specific pages.

Perfect for tracking button clicks, video plays, scroll depth, file downloads, and any other custom interaction on your site.

Learn more

Conversion Bridge › Custom Events
Button Click: Get Started
Scroll Depth: 75%
Video Play: Demo

Page-by-page data

Conversion Journeys

See exactly what your customers did before and after converting, page by page. Understand behavior, improve funnels, and uncover what actually drives results instead of guessing.

Learn more

Conversion Journey
×

Privacy Friendly

Conversion Bridge respects user consent choices. It integrates with every major consent management platform so tracking only fires after the visitor approves.

Learn more

Tools & Reports

Make the most of your data

Dashboard mockup

Dashboards in Admin

View your key metrics right inside WordPress. Track trends over time, see top converting pages, and understand what's working.

Email report mockup

Weekly Email Reports

Get a weekly summary of conversions, revenue, and top-performing sources delivered straight to your inbox. Stay informed without logging in.

UTM reports mockup

UTM Tracking & Reports

See which campaigns bring buyers, which landing pages convert, and build UTM links directly from your WordPress dashboard.

Top landing pages report

Top Landing Pages

See which pages drive the most conversions, sessions, and revenue so you know where to focus your efforts.

WordPress dashboard widget

Dashboard Widget

A quick-glance conversion summary right on your WordPress dashboard. See your numbers the moment you log in.

Form abandonment tracking

Form Abandonment Tracking Coming Soon

See which forms visitors start but never finish. Identify drop-off points and optimize your forms to capture more leads.

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

66 plugin integrations
21 analytics platforms
+
8 ad platforms

Testimonials

Loved by WordPress professionals

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in

J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion

Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in

J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion

Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing
14-day money back guarantee Premium 1-on-1 support No tag manager needed