About WP Simple Pay
WP Simple Pay is a WordPress plugin designed for creating payment forms. It’s aimed at streamlining the process of accepting one-time and recurring payments on WordPress sites without setting up a full e-commerce store or shopping cart system. Key features of WP Simple Pay include: In terms of integration with Conversion Bridge, you can track […]
See WP Simple Pay integration details Visit WP Simple Pay website
About Meta Ads
Advertising on Meta platforms like Facebook and Instagram offers access to a vast audience and detailed targeting options, with various ad formats to choose from. Tracking conversions on your WordPress site is crucial for understanding the effectiveness of these ads, helping to allocate your budget wisely and optimize future ad strategies.
See Meta Ads integration details
WP Simple Pay conversions you can track in Meta Ads
WP Simple Pay is a WordPress e-commerce plugin and you can track the following conversions:
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from WP Simple Pay into Meta Ads to give you the metrics needed to help grow your online sales. Since Meta Ads has more advanced e-commerce tracking abilities, you can even see detailed order information such as order totals and individual products purchased as part of the conversion data.
How does conversion tracking for WP Simple Pay work?
The WP Simple Pay conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in Meta Ads.