Derek on PublishPress podcast

Posted on April 1, 2026

I joined the PublishPress podcast to talk about something most WordPress site owners struggle with: analytics that actually make sense.

We got into why Google Analytics 4 feels so difficult to use, what privacy-friendly alternatives look like, and how better conversion tracking can help you grow your site without guessing.

If you’re running an ecommerce store, membership site, or just trying to understand what your visitors are doing, this conversation will give you a clearer path forward.

WordPress Users: You Can Do Better Than Google Analytics!

Derek Ashauer is the lead developer of the Conversion Bridge WordPress plugin. He has been involved with WordPress since 2005 and has worked with hundreds of clients to build custom websites. He now uses that experience to build highly-rated and helpful WordPress plugins.