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Analytics Platform

The best WordPress plugin for Google Analytics

Go beyond a basic setup—Conversion Bridge makes it easy to add Google Analytics to your site with advanced conversion tracking from 71 plugins.

71 plugin integrations

Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge

Copy & paste the Google Analytics snippet

Get basic pageview data in Google Analytics, but miss conversions, ecommerce events, and form submissions.

Wire up each event by hand

Write custom JavaScript (or pay a developer) every time you add a form, button, or checkout flow.

Juggle multiple plugins

One plugin for Google Analytics, another for WooCommerce, another for forms. Conflicting settings and duplicate events.

Debug missing data in production

Find out weeks later that purchases never tracked. Rebuild reports, lose revenue attribution.

With Conversion Bridge for Google Analytics

Paste your Google Analytics ID

Drop in your tracking ID. Done. That's the only "code" you touch.

Toggle on your plugins

WooCommerce, Gravity Forms, MemberPress — flip a switch and Google Analytics gets conversion data formatted exactly how it expects.

Track what actually matters

Purchases, form submits, button clicks, file downloads, video plays — captured accurately the moment they happen.

Up and running in minutes

No developer, no tag manager. A complete Google Analytics setup in minutes.

Features

Comprehensive Google Analytics WordPress Plugin with No-Code Conversion Tracking

Conversion Bridge makes Google Analytics setup simple and helps you go beyond basic page view data to get detailed insights about your website visitors

Connect in One Click

Sign in with Google, pick your GA4 property, and the Measurement ID, API access and custom dimensions are set up for you. No pasting code into a theme, no Tag Manager.

Learn more

Ecommerce Tracking

Purchases, add to carts, checkouts and refunds reach GA4 with order totals, line items, coupons and shipping attached, so your ecommerce reports show real revenue by source.

Learn more

Google Consent Mode

Works with your cookie banner so GA4 respects what each visitor chose. Google Consent Mode v2 turns on automatically when you pick your consent plugin.

Learn more

Dashboard in WordPress

A Google Analytics dashboard in your WordPress admin with traffic and conversion events side by side. Filter every card by a conversion event to see which sources and pages actually convert.

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Extra Pageview Data

Send author, category, tags, post type, logged-in status, user role and language with every pageview as custom dimensions, created in GA4 for you.

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Server-Side Events

Refunds and other server-side events go straight from your server to GA4 through the Measurement Protocol, so the data arrives even when the browser never fires.

Learn more

Custom Events

Track button clicks, video plays, downloads or anything else on your site as a custom GA4 event with no code.

Learn more

Privacy Settings

Turn off Google Signals, turn off ad personalization, or enable restricted data processing, each with a checkbox.

Learn more

Types of Conversions Tracking Events in Google Analytics

If you want to grow your website, setting up conversion tracking in Google Analytics on your WordPress website is essential. It shows what's working, what's not, and how users interact with your content.

Conversion Bridge makes it simple to track important events from any of the 71 plugin integrations and your own custom events into Google Analytics so you have the data to understand what is working for your site.

Start Tracking Today

  • E-Commerce Events

    Sends complete product data with conversion events

    • Purchases
    • Donations
    • View Item
    • Add to Cart
    • Remove from Cart
    • View Cart
    • Begin Checkout
  • Form events

    Better than automatic form tracking, ensure you get accurate tracking & collect form submission values

    • Form Submissions
    • Submission Values
    • Registrations
    • Email List Subscribes
  • Other Events

    • Button Clicks
    • File Downloads
    • Enrollments
    • Scroll
    • Time on Page
    • Phone Links
    • Search Results
    • Video Plays
    • Image Clicks
    • Popups Opened/Closed
    • Custom JavaScript Events

See it in action

The Google Analytics dashboard

Conversion Bridge ships a custom Google Analytics dashboard right inside your WordPress admin. GA4 is notoriously hard to navigate—ours surfaces the metrics that actually matter and makes the common reports easy to read without digging through menus.

Conversion Bridge Google Analytics dashboard in the WordPress admin showing sessions, conversion events, sources, pages, devices and locations

What a Google Analytics plugin for WordPress should do

Most Google Analytics plugins for WordPress do one job: put the GA4 tag on your pages. That gets you pageviews. It doesn't tell you which of those pages led to a form submission, which campaign brought in an order, or what your best customers looked at before they bought. Those things happen inside your plugins, and the tag on its own never sees them.

I built Conversion Bridge to close that. It places the tag, and then it watches the plugins your site actually runs and sends each conversion to GA4 with the details attached. A WooCommerce order arrives as a purchase event with the order total, the products, the coupon and the shipping. A form entry arrives as a generate_lead event with the form name. A membership signup, a course enrollment, a booking or a donation each arrive as the event GA4 expects, from 71 WordPress plugins, with nothing to code.

How it works

Connect by signing in with Google and picking your GA4 property from a list. Conversion Bridge fills in the Measurement ID, creates the custom dimensions and sets up the API access in one step. If you'd rather, you can paste the Measurement ID in by hand.

From there, every supported plugin on your site gets a switch in the Conversion Bridge settings. Turn on the events you want tracked and they start flowing into GA4 under Google's recommended event names, so GA4's own ecommerce and lead reports fill in the way Google designed them to. The same events are sent to any other analytics or ad platform you've connected at the same time, so adding Meta, Google Ads or a privacy-focused platform later doesn't mean setting your tracking up twice.

Read the results without opening GA4

GA4 is a powerful engine with an interface most site owners don't enjoy. I've never been able to hand a client their GA4 login and expect them to find anything. So Conversion Bridge adds a Google Analytics dashboard to the WordPress admin: sessions, users, pageviews and revenue over time, a table of every conversion event with its count and conversion rate, and your sources, pages, devices and locations underneath.

The part I use most is the filter. Pick a conversion event, purchases say, and every card on the dashboard narrows to the visitors who made one. Sources become the sources that produced sales, and pages become the pages buyers looked at. In GA4 itself you'd build an exploration to see that. Here it's one click, and you can compare any period against the one before it.

Who this is for

If you run ads, sell anything, or collect leads on a WordPress site, and Google Analytics is where you or your client look at the numbers, this is the setup I'd recommend. It also fits agencies well: the same plugin goes on every build regardless of which form, store or membership plugin the client runs, and the conversion setup is the same each time.

If Google is the only place your data needs to go and your forms are on Site Kit's supported list, Google's own plugin may be enough, and I've written an honest Site Kit vs Conversion Bridge comparison to help you decide. For a walkthrough of every way to get the tag on a site, plugin or not, see How to add Google Analytics to WordPress.

The Google Analytics 4 setup guide covers every setting, from connecting your account to key events, consent mode and server-side events.

Features

Go beyond Google Analytics

Conversion Bridge does more than just send data to Google Analytics. Here's what else comes in the box.

71

Plugin Integrations

Track conversions from your WordPress plugins: ecommerce, forms, memberships, donations, and more. No code required.

19

Analytics Platforms

Set up analytics in minutes, not hours. Conversion Bridge costs less than the developer time it replaces.

11

Ad Platforms

Send every sale to your ad platforms and their algorithms stop wasting budget on clicks that never buy. One smarter campaign can earn back the cost.

Every Type of Conversion

Automatically track purchases, form submissions, button clicks, signups, downloads, and more across all the platforms you connect. No code, no tag manager.

Learn more

Purchase
Form Submission
Click
Subscribe
Register
File Download
Add to Cart
Begin Checkout
Donation
Booking
Enroll
Search
Page View
View Item
Login
Scroll
Time on Page
Play

Better attribution with enhanced conversions

Securely hash and send first-party customer data (email, phone, name, address) from any integration to your ad platforms. Their algorithms can then find more real customers and waste less of your budget on clicks that never convert.

Learn more

Detailed Commerce Data

Full order data from your ecommerce, membership, donation, and other commerce plugins, collected and formatted exactly as each platform needs it.

No setup required — your commerce plugin is detected automatically and tracked correctly.

See commerce tracking

Order receipt with detailed commerce data

Custom Event Tracking

Track unique elements that don't fit an existing integration. Define a CSS selector or JavaScript event, attach custom values, and target specific pages.

Perfect for tracking button clicks, video plays, scroll depth, file downloads, and any other custom interaction on your site.

Learn more

Conversion Bridge › Custom Events
Button Click: Get Started
Scroll Depth: 75%
Video Play: Demo

Page-by-page data

Conversion Journeys

See exactly what your customers did before and after converting, page by page. Understand behavior, improve funnels, and uncover what actually drives results instead of guessing.

Learn more

Conversion Journey
×

Privacy Friendly

Conversion Bridge respects user consent choices. It integrates with every major consent management platform so tracking only fires after the visitor approves.

Learn more

Tools & Reports

Make the most of your data

Dashboard mockup

Dashboards in Admin

View your key metrics right inside WordPress. Track trends over time, see top converting pages, and understand what's working.

Email report mockup

Weekly Email Reports

Get a weekly summary of conversions, revenue, and top-performing sources delivered straight to your inbox. Stay informed without logging in.

UTM reports mockup

UTM Tracking & Reports

See which campaigns bring buyers, which landing pages convert, and build UTM links directly from your WordPress dashboard.

Top landing pages report

Top Landing Pages

See which pages drive the most conversions, sessions, and revenue so you know where to focus your efforts.

WordPress dashboard widget

Dashboard Widget

A quick-glance conversion summary right on your WordPress dashboard. See your numbers the moment you log in.

Form abandonment tracking

Form Abandonment Tracking Coming Soon

See which forms visitors start but never finish. Identify drop-off points and optimize your forms to capture more leads.

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

71 plugin integrations
19 analytics platforms
+
11 ad platforms

Testimonials

Loved by WordPress professionals

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in

J
James Persson Unbranded Digital AU

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion

Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney
Kane Mitchell
Kane Mitchell Mitchell Digital

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson
Kevin Gibson Rev4

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in

J
James Persson Unbranded Digital AU

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion

Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney
Kane Mitchell
Kane Mitchell Mitchell Digital

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson
Kevin Gibson Rev4

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing   Book demo
14-day money back guarantee Premium 1-on-1 support No tag manager needed

Side-by-side

Google Analytics vs. other analytics platforms

Google Analytics Plausible Analytics Fathom Analytics Pirsch Analytics PostHog
Pricing Free $9/mo+ $15/mo+ $6/mo+ Free
Free Trial
Free Tier
Real-Time Analytics
Advanced E-commerce
Heatmaps
Session Recordings
Conversion Journeys
Search Console
GDPR-Compatible
Cookieless Tracking
No Cookie Banner
Consent Mode
Funnels
Custom Extensions
Public Dashboards
Multiple Sites
Custom Domain
White Label
Developer API
Two-Factor Auth
Open Source
Data Retention 26 months max 3-5+ years Forever Forever 1-7 years