Conversion tracking for LifterLMS in Google Analytics

No-code setup of analytics and important conversion events from LifterLMS in Google Analytics—ready in under a minute.

LifterLMS
Google Analytics
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Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge
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Paste the Google Analytics snippet & hope

Basic pageview data lands in Google Analytics, but LifterLMS conversion events never fire.

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Hand-wire every LifterLMS event

Write custom JavaScript (or pay a developer) for every conversion event you want tracked.

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A different plugin for every platform

Install one plugin for Google Analytics, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading LifterLMS.

✕

Discover broken tracking after the fact

Find out weeks later that LifterLMS conversions never made it to Google Analytics. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your Google Analytics ID

Drop in your Google Analytics ID. That's the only "code" you touch.

Toggle on LifterLMS

Flip one switch and Google Analytics starts receiving LifterLMS conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends LifterLMS events into Google Analytics and every other analytics and ad platform you use — no extra plugins needed.

Live in minutes

No developer, no tag manager. Accurate LifterLMS conversion tracking in Google Analytics up and running today.

About the tools

The plugin & the platform

LifterLMS

About LifterLMS

LifterLMS is a versatile WordPress plugin that allows you to create, manage, and sell online courses, membership programs, and digital products. It's designed to transform your WordPress site into a comprehensive learning management system (LMS). Here are some key features of LifterLMS: Course Building: It offers an intuitive multi-tier drag-and-drop course builder, allowing you to […]

  • Enhanced conversions ready

    Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.

  • Passes user identity

    Includes logged-in user information with events so you can build segments and cross-device reports.

See LifterLMS details Visit LifterLMS

Google Analytics

About Google Analytics

Google Analytics 4 is the most widely used analytics platform on the web. Conversion Bridge connects it to WordPress in one click and turns your form submissions, orders and signups into GA4 conversions, with a dashboard in your WordPress admin so you can read the results without opening GA4.

  • E-commerce ready

    Full product, cart, and order details sent with every conversion event.

  • Real-time analytics

    See conversions land in your reports the moment they happen, no delay.

  • Free trial

    Try it before committing to a paid plan.

  • WordPress admin dashboard

    Key metrics and reports shown right inside wp-admin without leaving your site.

  • Native Consent Mode

    Respects user consent choices automatically to stay compliant with privacy regulations.

  • Multiple sites

    Track more than one website from a single account without extra cost per site.

  • Conversion funnels

    Build step-by-step funnel reports to see where visitors drop off on the way to converting.

  • Developer API

    Programmatic access to your data for custom reports and integrations.

  • Accepts user info

    Accepts logged-in user identity alongside events for cross-device and segment reporting.

See Google Analytics details Visit Google Analytics

Platform features

What Google Analytics gives you

When you connect LifterLMS to Google Analytics through Conversion Bridge, here's what's at your fingertips.

Connect in One Click

Sign in with Google, pick your GA4 property, and the Measurement ID, API access and custom dimensions are set up for you. No pasting code into a theme, no Tag Manager.

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Ecommerce Tracking

Purchases, add to carts, checkouts and refunds reach GA4 with order totals, line items, coupons and shipping attached, so your ecommerce reports show real revenue by source.

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Google Consent Mode

Works with your cookie banner so GA4 respects what each visitor chose. Google Consent Mode v2 turns on automatically when you pick your consent plugin.

Learn more

Dashboard in WordPress

A Google Analytics dashboard in your WordPress admin with traffic and conversion events side by side. Filter every card by a conversion event to see which sources and pages actually convert.

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Extra Pageview Data

Send author, category, tags, post type, logged-in status, user role and language with every pageview as custom dimensions, created in GA4 for you.

Learn more

Server-Side Events

Refunds and other server-side events go straight from your server to GA4 through the Measurement Protocol, so the data arrives even when the browser never fires.

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Custom Events

Track button clicks, video plays, downloads or anything else on your site as a custom GA4 event with no code.

Learn more

Privacy Settings

Turn off Google Signals, turn off ad personalization, or enable restricted data processing, each with a checkbox.

Learn more

How it works

Conversion tracking for LifterLMS setup

The LifterLMS integration is enabled with a simple toggle. From there, optionally customize the label for how the conversion appears in Google Analytics—no code, no tag manager, no developer required.

Page-by-page data

Conversion Journeys for LifterLMS

Conversion Bridge records the full page-by-page path every visitor takes before and after a LifterLMS conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

Conversion Journey
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Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

71 plugin integrations
19 analytics platforms
+
11 ad platforms

Testimonials

Loved by WordPress professionals

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson
Kevin Gibson Rev4

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom
Kane Mitchell
Kane Mitchell Mitchell Digital

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson
Kevin Gibson Rev4

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom
Kane Mitchell
Kane Mitchell Mitchell Digital

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU
Read more testimonials

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing   Book demo
14-day money back guarantee Premium 1-on-1 support No tag manager needed

Common questions

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

Conversion Bridge supports 71 plugins, 19 analytics platforms, and 11 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.