About Gravity Forms
Gravity Forms is a widely used WordPress plugin known for its powerful and flexible form-building capabilities. It allows users to create custom forms for various purposes like lead capture, payments, surveys, user feedback, and more. Here are some of its key features: Using Conversion Bridge with Gravity Forms can enhance the capability to track form […]
See Gravity Forms integration details Visit Gravity Forms website
About Google Analytics
Google Analytics (GA4) has been around for nearly 2 decades as the leading analytics platform. While GA4 introduces more privacy-focused features, it's reporting tools are not for the faint of heart and have a steep learning curve compared to alternatives. However, seasoned marketers will enjoy the advanced features and reporting tools it provides.
See Google Analytics integration details Visit Google Analytics website
Gravity Forms conversions you can track in Google Analytics
Gravity Forms is a WordPress forms plugin and you can track the following conversions:
- Form Submissions
- User form submissions with Gravity Forms can be tracked in Google Analytics, giving you key insights about how effectively your website turns visitors into leads or customers and can guide your growth marketing decisions.
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from Gravity Forms into Google Analytics to give you the metrics needed to help grow your online sales. There is also the option to track individual items purchased to help you learn which products are your best sellers. Since Google Analytics has more advanced e-commerce tracking abilities, you can even see detailed order information such as order totals and individual products purchased as part of the conversion data.
- Logins
- Track when users login to your website to better understand how they interact with their account.
- User Registrations
- When Gravity Forms triggers a registration, a conversion is tracked in Google Analytics - giving you accurate measurement of which marketing funnels are working best to grow your user base.
- Donations
- Track donations from Gravity Forms in Google Analytics so you can better understand where your organization's donors are coming from.
- Signups
- Growing an email list is important for digital marketing, keep track of the users who joing signed up for your list and where they came from.