Conversion tracking for Mailchimp for WordPress in Google Analytics
No-code setup of analytics and important conversion events from Mailchimp for WordPress in Google Analytics—ready in under a minute.
Why Conversion Bridge
The old way vs. the new way
Paste the Google Analytics snippet & hope
Basic pageview data lands in Google Analytics, but Mailchimp for WordPress conversion events never fire.
Hand-wire every Mailchimp for WordPress event
Write custom JavaScript (or pay a developer) for every conversion event you want tracked.
A different plugin for every platform
Install one plugin for Google Analytics, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading Mailchimp for WordPress.
Discover broken tracking after the fact
Find out weeks later that Mailchimp for WordPress conversions never made it to Google Analytics. Rebuild reports, lose attribution.
Paste your Google Analytics ID
Drop in your Google Analytics ID. That's the only "code" you touch.
Toggle on Mailchimp for WordPress
Flip one switch and Google Analytics starts receiving Mailchimp for WordPress conversion data formatted exactly how it expects.
One plugin for every platform
Conversion Bridge sends Mailchimp for WordPress events into Google Analytics and every other analytics and ad platform you use — no extra plugins needed.
Live in minutes
No developer, no tag manager. Accurate Mailchimp for WordPress conversion tracking in Google Analytics up and running today.
About the tools
The plugin & the platform
About Mailchimp for WordPress
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Enhanced conversions ready
Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.
See Mailchimp for WordPress details Visit Mailchimp for WordPress
About Google Analytics
Google Analytics 4 is the most widely used analytics platform on the web. Conversion Bridge connects it to WordPress in one click and turns your form submissions, orders and signups into GA4 conversions, with a dashboard in your WordPress admin so you can read the results without opening GA4.
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E-commerce ready
Full product, cart, and order details sent with every conversion event.
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Real-time analytics
See conversions land in your reports the moment they happen, no delay.
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Free trial
Try it before committing to a paid plan.
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WordPress admin dashboard
Key metrics and reports shown right inside wp-admin without leaving your site.
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Native Consent Mode
Respects user consent choices automatically to stay compliant with privacy regulations.
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Multiple sites
Track more than one website from a single account without extra cost per site.
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Conversion funnels
Build step-by-step funnel reports to see where visitors drop off on the way to converting.
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Developer API
Programmatic access to your data for custom reports and integrations.
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Accepts user info
Accepts logged-in user identity alongside events for cross-device and segment reporting.
Platform features
What Google Analytics gives you
When you connect Mailchimp for WordPress to Google Analytics through Conversion Bridge, here's what's at your fingertips.
Connect in One Click
Sign in with Google, pick your GA4 property, and the Measurement ID, API access and custom dimensions are set up for you. No pasting code into a theme, no Tag Manager.
Ecommerce Tracking
Purchases, add to carts, checkouts and refunds reach GA4 with order totals, line items, coupons and shipping attached, so your ecommerce reports show real revenue by source.
Google Consent Mode
Works with your cookie banner so GA4 respects what each visitor chose. Google Consent Mode v2 turns on automatically when you pick your consent plugin.
Dashboard in WordPress
A Google Analytics dashboard in your WordPress admin with traffic and conversion events side by side. Filter every card by a conversion event to see which sources and pages actually convert.
Extra Pageview Data
Send author, category, tags, post type, logged-in status, user role and language with every pageview as custom dimensions, created in GA4 for you.
Server-Side Events
Refunds and other server-side events go straight from your server to GA4 through the Measurement Protocol, so the data arrives even when the browser never fires.
Custom Events
Track button clicks, video plays, downloads or anything else on your site as a custom GA4 event with no code.
Privacy Settings
Turn off Google Signals, turn off ad personalization, or enable restricted data processing, each with a checkbox.
How it works
Conversion tracking for Mailchimp for WordPress setup
The Mailchimp for WordPress integration is enabled with a simple toggle. From there, optionally customize the label for how the conversion appears in Google Analytics—no code, no tag manager, no developer required.
Page-by-page data
Conversion Journeys for Mailchimp for WordPress
Conversion Bridge records the full page-by-page path every visitor takes before and after a Mailchimp for WordPress conversion. See what actually drives results instead of guessing, right inside WordPress.
Integrations
Your entire stack, connected
WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.
71 plugin integrations
19 analytics platforms
11 ad platforms
Testimonials
Loved by WordPress professionals
Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion Bridge is an ideal solution.
Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the park. Its nice to have a centralize location for sending data to analytics platforms.
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always adding features and keeping on top of the latest trends. It’s great that I no longer need to.
Thanks, Conversion Bridge, for making script management simple!
Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…
Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly, making it easy to get up and running in no time. I highly recommend Conversion Bridge to anyone looking to take their WordPress site to the next level!
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in the first few days vs doing it the old way on time labour alone. Conversion tracking across Google Ads and Meta Advertising has been very reliable and constant updates from the team, they are quick to respond to if you have any queries. The documentation is well written and constantly improved to make the setup process as easy as possible for each integration, streamlining the workflow for myself and the team. Don't hesitate to sign up and support this valuable plugin for anyone running a modern revenue/data focused marketing agency on Wordpress. You will not be disappointed.
It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌
The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏
Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion Bridge is an ideal solution.
Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the park. Its nice to have a centralize location for sending data to analytics platforms.
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always adding features and keeping on top of the latest trends. It’s great that I no longer need to.
Thanks, Conversion Bridge, for making script management simple!
Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…
Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly, making it easy to get up and running in no time. I highly recommend Conversion Bridge to anyone looking to take their WordPress site to the next level!
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in the first few days vs doing it the old way on time labour alone. Conversion tracking across Google Ads and Meta Advertising has been very reliable and constant updates from the team, they are quick to respond to if you have any queries. The documentation is well written and constantly improved to make the setup process as easy as possible for each integration, streamlining the workflow for myself and the team. Don't hesitate to sign up and support this valuable plugin for anyone running a modern revenue/data focused marketing agency on Wordpress. You will not be disappointed.
It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌
The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏
Plans & Pricing
One plugin Every conversion Setup in minutes
Starting at only $79/year, every plan includes all integrations & features
View Plans & Pricing Book demoCommon questions
Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.
Yes! I am very proud of the quality and speed of support offered should you run into any issues.
Conversion Bridge supports 71 plugins, 19 analytics platforms, and 11 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.
Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.
Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.
Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.
Yes! At any time you can upgrade to a pricing plan that includes more sites.
Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.
Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.
Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.
Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.
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Track Mailchimp for WordPress in ad platforms
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