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Conversion tracking for Gravity Forms in AnalyticsWP

No-code setup of analytics and important conversion events from Gravity Forms in AnalyticsWP—ready in under a minute.

Gravity Forms
AnalyticsWP

Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge

Paste the AnalyticsWP snippet & hope

Basic pageview data lands in AnalyticsWP, but Gravity Forms conversion events never fire.

Hand-wire every Gravity Forms event

Write custom JavaScript (or pay a developer) for every form submission, confirmation, and field interaction you want tracked.

A different plugin for every platform

Install one plugin for AnalyticsWP, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading Gravity Forms.

Discover broken tracking after the fact

Find out weeks later that Gravity Forms conversions never made it to AnalyticsWP. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your AnalyticsWP ID

Drop in your AnalyticsWP ID. That's the only "code" you touch.

Toggle on Gravity Forms

Flip one switch and AnalyticsWP starts receiving Gravity Forms conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends Gravity Forms events into AnalyticsWP and every other analytics and ad platform you use — no extra plugins needed.

Live in minutes

No developer, no tag manager. Accurate Gravity Forms conversion tracking in AnalyticsWP up and running today.

What you can track

Gravity Forms conversions in AnalyticsWP

Gravity Forms is a WordPress forms plugin. User form submissions with Gravity Forms are tracked in AnalyticsWP, giving you key insights about how effectively your website turns visitors into leads or customers.

About the tools

The plugin & the platform

Gravity Forms

About Gravity Forms

Track Gravity Forms entries as conversions across your analytics and ad platforms, with a toggle per form and name, email, phone, and address detected automatically for enhanced conversions. Every entry also stores the campaign and ad click that earned it, ready for your entries list, exports, feeds, and merge tags.

  • Enhanced conversions ready

    Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.

See Gravity Forms details Visit Gravity Forms

AnalyticsWP

About AnalyticsWP

AnalyticsWP is a powerful and intuitive analytics plugin for WordPress users. As the newest WordPress analytics plugin, it stands out in the market for its ease of use, accuracy, and comprehensive tracking capabilities. Whether you're running a blog, an e-commerce site, or a business website, understanding how visitors interact with your site is crucial. AnalyticsWP […]

  • E-commerce ready

    Full product, cart, and order details sent with every conversion event.

  • GDPR-compatible

    Designed to work without identifying visitors, so tracking stays compliant under EU privacy law.

  • Free trial

    Try it before committing to a paid plan.

  • Open source

    Fully auditable codebase that you can inspect, contribute to, or self-host.

  • Multiple sites

    Track more than one website from a single account without extra cost per site.

  • Conversion funnels

    Build step-by-step funnel reports to see where visitors drop off on the way to converting.

  • No cookie banner

    Tracking that does not require a cookie consent notice to operate.

See AnalyticsWP details Visit AnalyticsWP

Page-by-page data

Conversion Journeys for Gravity Forms

Conversion Bridge records the full page-by-page path every visitor takes before and after a Gravity Forms conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

Conversion Journey
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See it in action

Gravity Forms conversion tracking, step by step

Gravity Forms integration turned on in Conversion Bridge with the list of forms to track
Turn on the integration and choose which forms to track
Conversion label and Google Ads conversion label fields for a Gravity Forms form in Conversion Bridge
Set a conversion label and paste ad platform IDs, right inside Conversion Bridge
Gravity Forms Conversion Tracking settings tab with conversion label, value and Conversion Data field mapping
Every form gets its own Conversion Tracking tab for value and field mapping
Conversion Journey on a Gravity Forms entry showing the page-by-page path before the form submission
See the full page-by-page journey behind every entry
UTM Parameters and Ad Click boxes on a Gravity Forms entry showing the campaign source and Google Ads click ID
The campaign and ad click that earned the lead, saved on the entry
Gravity Forms notification message with the Conversion Bridge conversion journey merge tag
Add the conversion journey to your notification emails

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

71 plugin integrations
18 analytics platforms
+
9 ad platforms

Testimonials

Loved by WordPress professionals

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge
Casey Burridge GravityKit

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit
Kane Mitchell
Kane Mitchell Mitchell Digital

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson
Kevin Gibson Rev4

Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…

Mark Westguard
Mark Westguard WS Form

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig
Sean Craig Impact Society

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge
Casey Burridge GravityKit

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit
Kane Mitchell
Kane Mitchell Mitchell Digital

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson
Kevin Gibson Rev4

Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…

Mark Westguard
Mark Westguard WS Form

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig
Sean Craig Impact Society

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing
14-day money back guarantee Premium 1-on-1 support No tag manager needed

Common questions

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

Conversion Bridge supports 71 plugins, 18 analytics platforms, and 9 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.