About Gravity Forms
Gravity Forms is one of the most powerful and flexible form builders for WordPress — trusted by businesses, agencies, and developers to collect everything from simple contact requests to advanced multi-step submissions. But collecting data is only half the story. To truly understand what drives results, you need to track form conversions — every lead, […]
See Gravity Forms integration details Visit Gravity Forms website
About Fathom Analytics
Fathom Analytics is a user-friendly, privacy-focused alternative to Google Analytics, ideal for website owners seeking simplicity and GDPR compliance. It features an intuitive dashboard, real-time data tracking, and cookie-free operation. Despite some limitations in advanced conversion tracking, Fathom is affordable and suitable for a wide range of users, making it a recommended choice for most websites.
See Fathom Analytics integration details Visit Fathom Analytics website
Gravity Forms conversions you can track in Fathom Analytics
Gravity Forms is a WordPress forms plugin and you can track the following conversions:
- Form Submissions
- User form submissions with Gravity Forms can be tracked in Fathom Analytics, giving you key insights about how effectively your website turns visitors into leads or customers and can guide your growth marketing decisions.
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from Gravity Forms into Fathom Analytics to give you the metrics needed to help grow your online sales. There is also the option to track individual items purchased to help you learn which products are your best sellers. Since Fathom Analytics has more advanced e-commerce tracking abilities, you can even see detailed order information such as order totals and individual products purchased as part of the conversion data.
- Logins
- Track when users login to your website to better understand how they interact with their account.
- User Registrations
- When Gravity Forms triggers a registration, a conversion is tracked in Fathom Analytics - giving you accurate measurement of which marketing funnels are working best to grow your user base.
- Donations
- Track donations from Gravity Forms in Fathom Analytics so you can better understand where your organization's donors are coming from.
- Signups
- Growing an email list is important for digital marketing, keep track of the users who joing signed up for your list and where they came from.