How to Confirm Conversions are Tracking

You've set up Conversion Bridge and connected your platforms. Now you want to make sure everything is actually working. This guide walks you through how to verify that tracking scripts are loading, events are firing, and data is reaching your platforms.

Check for Tracking Scripts on Your Site

The first step is to confirm that your tracking scripts are loading on your pages.

1. Open your site in a private/incognito browser window (so you're not logged in as an admin)
2. Right-click on the page and select View Page Source
3. Search (Ctrl+F or Cmd+F) for your platform's tracking identifier:
4. Google Analytics: search for gtag or G-
5. Meta Ads: search for fbq
6. TikTok Ads: search for ttq
7. Microsoft Ads: search for uetq
8. LinkedIn Ads: search for _linkedin_partner_id
9. Google Ads: search for AW-

If you see the tracking scripts in the page source, your platform is connected and loading. If not, see Tracking Not Showing on My Site for the most common causes.

Use Console Logging to Watch Events in Real Time

Console logging is the fastest way to confirm that conversion events are firing and reaching each platform. You don't need to change any settings to use it — just add ?cb_console=1 to any page URL on your site.

1. Open your site in a private/incognito browser window
2. Add ?cb_console=1 to the URL (for example, yoursite.com/checkout/?cb_console=1)
3. Open your browser's developer tools (F12 or right-click > Inspect) and go to the Console tab
4. Perform your conversion action (submit a form, complete a purchase, click a button, etc.)

You'll see messages from Conversion Bridge showing:

• Which events were queued and tracked
• Which platforms successfully received the data
• What data was sent to each platform
• Any errors or rejections (for example, if consent was not granted)

This gives you immediate confirmation that your conversion events are working, without waiting for data to appear in your platform dashboards.

If you want console logging enabled permanently (without the URL parameter), you can turn it on in your settings. See How to debug events: Enable logging for details.

Use Platform Browser Extensions

Most ad and analytics platforms offer free Chrome extensions that show you exactly what data their pixel is sending from your site. Install one or more of these and visit your site to confirm tracking is active:

• Google Tag Assistant — Google Analytics and Google Ads
• Meta Pixel Helper — Meta (Facebook) Ads
• TikTok Pixel Helper — TikTok Ads
• Microsoft Ads UET Tag Helper — Microsoft Ads
• Reddit Pixel Helper — Reddit Ads
• Pinterest Tag Helper — Pinterest Ads
• X Pixel Helper — X (Twitter) Ads

These extensions show a badge on your browser toolbar when the pixel is detected. Click it to see the events and data being sent. They're especially helpful for confirming that conversion events (not just pageviews) are being received by the platform.

Check Your Platform Dashboards

After triggering a test conversion, check your platform's dashboard to confirm the data arrived.

How quickly data appears depends on the platform:

• Near-instant (within minutes): Meta Ads, TikTok Ads, Microsoft Clarity, Plausible, LinkedIn Ads, and most other platforms show data almost immediately
• Google Analytics (GA4): The Realtime report shows data within seconds, but standard reports can take 24-48 hours to process
• Google Ads: Conversion data can take 24-48 hours to appear in your Google Ads reports. This is normal — don't assume something is broken if you don't see data right away

For Google products, use the GA4 Realtime report or console logging to confirm events are firing. Then give the standard reports a day or two to catch up.

Test Conversion Events

Some conversions — like purchases, membership signups, or subscription payments — are designed to track only once per transaction. If you've already completed a test purchase and want to test again without creating a new order, Conversion Bridge has URL parameters that help.

Re-trigger a tracked event

Add ?cb_force_event=1 to the confirmation or thank-you page URL. This tells Conversion Bridge to fire the event again even if it has already been tracked for that order. Useful for testing purchase confirmation pages, form submissions, or any one-time event without needing a fresh transaction.

Start a fresh tracking session

Add ?cb_restart=1 to any page URL. This clears your current tracking session and starts a new one. Use this when you want to test the full first-visit experience — including conversion journey tracking and landing page attributionThe process of determining which channels, campaigns, or actions contributed to a conversion, helping you understand what influenced a visitor’s decision to take action. — as if you were a brand-new visitor.

If You're Using a Cookie Consent Banner

When a consent banner is active, tracking is paused until the visitor accepts cookiesA small piece of data stored in a user’s browser that helps websites remember user activity, preferences, or sessions across visits.. To test the full consent flow:

1. Open your site in a private/incognito browser window
2. Add ?cb_console=1 to the URL
3. Open the browser console
4. You should see messages indicating that tracking is waiting for consent
5. Accept cookies through the consent banner
6. The console should now show consent being granted and events starting to fire
7. Perform your conversion action and confirm events are tracked

If tracking doesn't start after accepting cookies, check your consent configuration in Settings > Conversion Bridge > Consent.