Conversion tracking for WooCommerce

Set up WooCommerce conversion tracking in every analytics and ad platform you use, in minutes. Skip the developer fees, the tag-manager setup, and the hours of trial and error.

21 analytics platforms
+
8 ad platforms
Start Tracking WooCommerce

Why Conversion Bridge

The old way vs. the new way

Tracking WooCommerce without Conversion Bridge
✕

A different plugin for every platform

Install one plugin for Google Analytics, another for Meta Ads, another for whichever platform you add next. Each has its own config and its own way of reading WooCommerce.

✕

Hand-wire every WooCommerce event

Write custom JavaScript (or pay a developer) for every purchase, add-to-cart, and checkout step you want tracked.

✕

Maintain the code forever

Every WooCommerce update risks breaking your tracking. Every new platform means rebuilding your integration from scratch.

✕

Discover broken tracking after the fact

Find out weeks later that WooCommerce conversions never made it to your analytics. Rebuild reports, lose attribution.

Tracking WooCommerce with Conversion Bridge

One plugin for every platform

Conversion Bridge sends WooCommerce events into Google Analytics, Meta Ads, and every other analytics and ad platform you connect. No extra plugins needed.

Toggle on WooCommerce

Flip one switch and WooCommerce conversions start flowing to every platform, formatted exactly how each one expects.

Enhanced Conversions ready

Conversion Bridge hashes customer data from WooCommerce and ships it to platforms like Google Ads and Meta for better attribution.

Live in minutes

No developer, no tag manager. Accurate WooCommerce conversion tracking up and running today.

What you can track with WooCommerce

Conversion Bridge captures these events from WooCommerce and sends them to every analytics and ad platform that supports them.

Enhanced Conversions ship hashed first-party customer data to supported platforms automatically for improved attribution.

Start Tracking WooCommerce

  • Register

    New user registrations to measure funnel growth.

  • Login

    User login events to understand account engagement.

  • View Item

    Product or content view events for interest signals.

  • Add to Cart

    Cart additions with product and value data.

  • Remove from Cart

    Cart removals for checkout-funnel analysis.

  • Begin Checkout

    Checkout initiation events with cart value.

  • View Cart

    Cart view events to measure purchase intent.

  • Purchase

    Order data with product details for detailed e-commerce tracking.

  • Purchase Item

    Individual line-item detail for each order.

Features

Everything you need for WooCommerce tracking

Page-by-page data

Conversion journeys for WooCommerce

See the page-by-page path visitors take before completing a WooCommerce conversion. Understand what actually drives results instead of guessing.

Learn more

Conversion Journey
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Enhanced Conversions

Securely hash and send first-party customer data (email, phone, name, address) from WooCommerce to your ad platforms. Sharper attribution means their algorithms find more real customers and waste less of your budget on clicks that never convert.

Learn more

Detailed Commerce Data

Full order data from WooCommerce with product details, order values, and item counts, collected and formatted exactly as each platform needs it.

See commerce tracking

Order receipt with detailed commerce data

Custom Event Tracking

Need to track something WooCommerce doesn't emit on its own? Define a CSS selector or JavaScript event, attach custom values, and target specific pages. Perfect for setting up important conversion events on unique or custom aspects of your WordPress website.

Learn more

Conversion Bridge › Custom Events
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Privacy Friendly

Conversion Bridge respects user consent choices. It integrates with every major consent management platform so WooCommerce tracking only fires after the visitor approves.

Learn more

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Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

66 plugin integrations
21 analytics platforms
+
8 ad platforms

Testimonials

Loved by WordPress professionals

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech
Read more testimonials

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing
14-day money back guarantee Premium 1-on-1 support No tag manager needed

WooCommerce is the most popular eCommerce plugin in the world, powering millions of online stores across the globe. As a plugin for WordPress, it allows businesses of all sizes to create fully customizable online stores with ease. Its flexibility, scalability, and integration with a vast number of payment gateways and shipping options make it the go-to choice for entrepreneurs, small businesses, and large enterprises alike. With its user-friendly interface and a wealth of extensions, WooCommerce allows store owners to sell physical products, digital goods, subscriptions, and more.

When it comes to improving sales, tracking conversion events is essential. Conversion events are actions that signal a potential customer has taken a desired action on your site, such as adding a product to their cart, completing a purchase, or signing up for a newsletter. Some of the most important conversion events to track in WooCommerce include:

  1. Product Views: Understanding which products are getting the most attention helps identify popular items and guide marketing strategies.
  2. Add to Cart: Tracking this event shows when customers are showing interest but not yet purchasing, which can highlight friction points in the checkout process.
  3. Checkout Initiation: Knowing when customers start the checkout process lets you measure drop-offs and refine your funnel.
  4. Purchase Completion: This is the ultimate conversion event, showing successful sales. Tracking this event allows you to measure ROI and customer acquisition cost.

Tracking these events is crucial because it allows you to understand customer behavior and identify areas for improvement in your sales funnel. By optimizing each step of the customer journey, you can increase conversions, reduce cart abandonment, and boost overall revenue.

With Conversion Bridge, setting up conversion tracking for WooCommerce has never been easier. The plugin enables seamless integration with WooCommerce and multiple analytics platforms, providing an intuitive setup process for tracking events like product views, add-to-cart actions, checkout starts, and completed purchases. Conversion Bridge simplifies the process by offering pre-built integrations with popular tools like Google Analytics, Google Ads, and more, all with just a few clicks. This means no coding or complex configurations – you can start tracking conversions immediately, making it easier to optimize your WooCommerce store and improve sales.