Microsoft Ads

Advertising on Microsoft Ads (formerly Bing Ads) is another smart way to reach people online. These ads show up on Bing, Yahoo, and AOL search results, as well as on partner websites. Microsoft Ads can be a great option if you want to reach people who aren’t always using Google. Here’s a simple breakdown of what it’s like to advertise on Microsoft Ads:

• High-Intent Audience: Microsoft Ads reach people who are actively searching, just like Google. That means they’re often ready to take action.
• Lower Competition: Since fewer advertisers use Microsoft Ads, you might see lower costs and less competition for keywords.
• Different Ad Formats: You can run search ads, shopping ads, and audience ads across Microsoft’s network.
• Strong Targeting Tools: You can target by demographics, location, device, time of day, and more to fine-tune who sees your ads.

Why is it important to track conversions from Microsoft Ads on your WordPress website?

• See What Works: Conversion tracking helps you know which ads are bringing in sales, sign-ups, or other important actions.
• Spend Smarter: When you know which keywords and ads lead to results, you can focus your budget on what performs best.
• Improve Over Time: Tracking results lets you test new ideas and see what works better, helping you grow your business.

Conversion Bridge makes it very easy to track conversions from 55 WordPress plugins to show you what people do on your WordPress website after clicking your ad. With better tracking, you can clearly see the value of your Microsoft Ads and keep improving your strategy.

Derek Ashauer is the lead developer of the Conversion Bridge WordPress plugin. He has helped build hundreds of custom websites using WordPress and helped business grow using marketing strategies and various analytic platforms. He now focuses his energy and experience to build highly-rated and helpful WordPress plugins.