Conversion tracking for SureMembers in Microsoft Ads

No-code setup of analytics and important conversion events from SureMembers in Microsoft Ads—ready in under a minute.

SureMembers
Microsoft Ads
Buy Now See All Integrations

Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge
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Paste the Microsoft Ads snippet & hope

Basic pageview data lands in Microsoft Ads, but SureMembers conversion events never fire.

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Hand-wire every SureMembers event

Write custom JavaScript (or pay a developer) for every registration, renewal, and login you want tracked.

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A different plugin for every platform

Install one plugin for Microsoft Ads, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading SureMembers.

✕

Discover broken tracking after the fact

Find out weeks later that SureMembers conversions never made it to Microsoft Ads. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your UET Tag ID

Drop in your UET Tag ID. That's the only "code" you touch.

Toggle on SureMembers

Flip one switch and Microsoft Ads starts receiving SureMembers conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends SureMembers events into Microsoft Ads and every other analytics and ad platform you use — no extra plugins needed.

Enhanced Conversions

Securely hashed first-party customer data improves Microsoft Ads attribution accuracy automatically.

About the tools

The plugin & the platform

SureMembers

About SureMembers

  • Enhanced conversions ready

    Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.

See SureMembers details Visit SureMembers

Microsoft Ads

About Microsoft Ads

Advertising on Microsoft Ads (formerly Bing Ads) is another smart way to reach people online. These ads show up on Bing, Yahoo, and AOL search results, as well as on partner websites. Microsoft Ads can be a great option if you want to reach people who aren’t always using Google. Here’s a simple breakdown of […]

  • E-commerce ready

    Full product, cart, and order details sent with every conversion event.

  • Native Consent Mode

    Respects user consent choices automatically to stay compliant with privacy regulations.

See Microsoft Ads details

Platform features

What Microsoft Ads gives you

When you connect SureMembers to Microsoft Ads through Conversion Bridge, here's what's at your fingertips.

Enhanced Conversions

Send hashed customer data (email) to Microsoft Ads for improved conversion matching. Customer information is securely hashed using SHA-256 before being sent, helping Microsoft attribute more conversions to the right ad click.

Named Custom Events

Every conversion event is sent as a named custom event using the event type as the event name (purchase, add_to_cart, form_submit, and so on). This makes building conversion goals in Microsoft Ads cleaner and more reliable.

Revenue Tracking

Events that carry a monetary value include the revenue_value parameter Microsoft Ads uses specifically for revenue tracking, so your revenue conversions show up correctly in Microsoft Ads revenue reports and value-based bidding.

Dynamic Remarketing

A single setting enables a separate dynamic remarketing data push with ecomm_pagetype, ecomm_prodid, ecomm_totalvalue, and items fields. This is what Microsoft Ads needs to build product audiences for retargeting and dynamic product ads.

Transaction Data

Pass transaction IDs and product details with purchase events so Microsoft Ads can deduplicate orders that get tracked twice (refreshed thank-you pages, retried server-side requests, and so on).

Consent Mode

Full support for Microsoft Ads consent mode. On page load, ad storage consent is set to denied by default. When a visitor grants marketing consent through your connected cookie banner, Conversion Bridge updates Microsoft Ads consent to granted automatically.

Flexible Tag Loading

Exclude Conversion Bridge's UET tag output if you are already loading it elsewhere (for example, alongside Microsoft Clarity), and Conversion Bridge will still send conversion events through the existing tag.

How it works

Conversion tracking for SureMembers setup

The SureMembers integration is enabled with a simple toggle. From there, optionally customize the label for how the conversion appears in Microsoft Ads—no code, no tag manager, no developer required.

Page-by-page data

Conversion Journeys for SureMembers

Conversion Bridge records the full page-by-page path every visitor takes before and after a SureMembers conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

Conversion Journey
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Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

66 plugin integrations
21 analytics platforms
+
8 ad platforms

Testimonials

Loved by WordPress professionals

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech
Read more testimonials

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing
14-day money back guarantee Premium 1-on-1 support No tag manager needed

Common questions

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

Conversion Bridge supports 66 plugins, 21 analytics platforms, and 8 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.