Conversion tracking for WS Form in Pinterest Ads

No-code setup of analytics and important conversion events from WS Form in Pinterest Ads—ready in under a minute.

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Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge

Paste the Pinterest Ads snippet & hope

Basic pageview data lands in Pinterest Ads, but WS Form conversion events never fire.

Hand-wire every WS Form event

Write custom JavaScript (or pay a developer) for every form submission, confirmation, and field interaction you want tracked.

A different plugin for every platform

Install one plugin for Pinterest Ads, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading WS Form.

Discover broken tracking after the fact

Find out weeks later that WS Form conversions never made it to Pinterest Ads. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your Tag ID

Drop in your Tag ID. That's the only "code" you touch.

Toggle on WS Form

Flip one switch and Pinterest Ads starts receiving WS Form conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends WS Form events into Pinterest Ads and every other analytics and ad platform you use — no extra plugins needed.

Sharper attribution, browser and server-side

Hashed customer data and server-side events sent to Pinterest Ads automatically, so it can match more of your sales to the ads that drove them.

What you can track

WS Form conversions in Pinterest Ads

WS Form is a WordPress forms plugin. Here's what Conversion Bridge sends into Pinterest Ads.

Form Submissions

User form submissions with WS Form are tracked in Pinterest Ads, giving you key insights about how effectively your website turns visitors into leads or customers.

Registrations

When WS Form triggers a registration, a conversion is tracked in Pinterest Ads—giving you accurate measurement of which funnels grow your user base.

Logins

Track when users log in to better understand how they interact with their account.

Donations

Track donations from WS Form in Pinterest Ads so you can better understand where your organization's donors are coming from.

About the tools

The plugin & the platform

About WS Form

Track WS Form submissions as conversions across your analytics and ad platforms, with a toggle per form and name, email, and phone detected automatically for enhanced conversions. Every submission also stores the UTM campaign and ad click that earned it, ready for your CSV exports, email notifications, and CRM or webhook actions.

Enhanced conversions ready
Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.

See WS Form details Visit WS Form

About Pinterest Ads

Pinterest ads, known as Promoted Pins, focus on visual appeal and engage an audience actively seeking inspiration and products, offering various ad formats like standard and video pins. Tracking conversions on your WordPress site helps in understanding ad effectiveness, optimizing budget, and refining advertising strategies based on audience response.

E-commerce ready
Full product, cart, and order details sent with every conversion event.
Conversions API
Server-side conversion events for accurate attribution even when pixels are blocked.
Event deduplication
Matches pixel and server events via event_id to prevent double-counting.

See Pinterest Ads details

Platform features

What Pinterest Ads gives you

When you connect WS Form to Pinterest Ads through Conversion Bridge, here's what's at your fingertips.

Conversions API (Server-Side)

Send conversion events to Pinterest directly from your server, so tracking keeps working even when browser events are blocked or missed. Add your Conversions API access token and Ad Account ID to turn it on.

Enhanced Match

Send securely hashed customer data — email for any visitor, plus name, phone, and location through the Conversions API — so Pinterest can match more conversions to real people. Raw personal data is never sent.

Event Deduplication

When both the tag and the Conversions API are on, each conversion is sent with a matching event ID so Pinterest counts it once, never twice.

E-commerce Tracking

Track product views, category pages, add to cart, checkout, and purchases with item details, revenue, and currency, so you can see which pins drive sales.

Click ID Attribution

Capture the Pinterest click ID when someone clicks your ad and include it with server-side events, so more conversions are credited to the ad that drove them.

Page-by-page data

Conversion Journeys for WS Form

Conversion Bridge records the full page-by-page path every visitor takes before and after a WS Form conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

See it in action

WS Form conversion tracking, step by step

Conversion Bridge WS Form integration settings showing the forms-to-track checklist — Turn on the integration and choose which forms to track

Conversion Bridge conversion label and Google Ads conversion label fields for WS Form — Set a conversion label and paste ad platform IDs, right inside Conversion Bridge

Conversion Bridge conversion data field mapping for WS Form enhanced conversions — Map form fields to enhanced conversion data like name, email, and phone

Conversion Bridge conversion journey showing the pages visited before a WS Form submission — See the full page-by-page journey for every submission

Conversion Bridge conversion details note saved on a WS Form submission — Conversion details saved on the submission itself

WS Form email notification with the conversion journey merge tag added in Conversion Bridge — Add the conversion journey to your email notifications

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

71 plugin integrations

18 analytics platforms

9 ad platforms

Kane Mitchell Mitchell Digital

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis ScaleMath

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner KestrelWP

Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…

Mark Westguard WS Form

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig Impact Society

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz GravityKit

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler Touchdown Tech

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton Ironwood Manufacturing

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Kane Mitchell Mitchell Digital

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis ScaleMath

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner KestrelWP

Mark Westguard WS Form

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig Impact Society

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

Zack Katz GravityKit

Reuben Hochstetler Touchdown Tech

Derek Welton Ironwood Manufacturing

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby Founder and Developer, RelyWP United Kingdom

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

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14-day money back guarantee Premium 1-on-1 support No tag manager needed

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

Conversion Bridge supports 71 plugins, 18 analytics platforms, and 9 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.