About WP Forms
WP Forms is a versatile WordPress plugin designed for crafting various types of forms with ease and efficiency. Catering to both basic and intricate form-building requirements, WP Forms stands out with its user-friendly interface and a wide array of features. From simple contact forms to more complex surveys and payment forms, it streamlines the form […]
See WP Forms integration details Visit WP Forms website
About Fathom Analytics
Fathom Analytics is a user-friendly, privacy-focused alternative to Google Analytics, ideal for website owners seeking simplicity and GDPR compliance. It features an intuitive dashboard, real-time data tracking, and cookie-free operation. Despite some limitations in advanced conversion tracking, Fathom is affordable and suitable for a wide range of users, making it a recommended choice for most websites.
See Fathom Analytics integration details Visit Fathom Analytics website
WP Forms conversions you can track in Fathom Analytics
WP Forms is a WordPress forms plugin and you can track the following conversions:
- Form Submissions
- User form submissions with WP Forms can be tracked in Fathom Analytics, giving you key insights about how effectively your website turns visitors into leads or customers and can guide your growth marketing decisions.
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from WP Forms into Fathom Analytics to give you the metrics needed to help grow your online sales. There is also the option to track individual items purchased to help you learn which products are your best sellers. Since Fathom Analytics has more advanced e-commerce tracking abilities, you can even see detailed order information such as order totals and individual products purchased as part of the conversion data.
- Logins
- Track when users login to your website to better understand how they interact with their account.
- User Registrations
- When WP Forms triggers a registration, a conversion is tracked in Fathom Analytics - giving you accurate measurement of which marketing funnels are working best to grow your user base.
- Donations
- Track donations from WP Forms in Fathom Analytics so you can better understand where your organization's donors are coming from.
- Signups
- Growing an email list is important for digital marketing, keep track of the users who joing signed up for your list and where they came from.