About WordPress
WordPress has core features such as login, registration and searches which can be tracked. Also works with various core media blocks.
See WordPress integration details
About TikTok Ads
TikTok advertising reaches a young, large audience through creative, attention-grabbing short videos, with diverse ad formats for engagement. Tracking conversions on your WordPress website is key to evaluating ad effectiveness, guiding budget allocation, and enhancing future ad campaigns.
See TikTok Ads integration details
WordPress conversions you can track in TikTok Ads
WordPress is a WordPress plugin and you can track the following conversions:
- Logins
- Track when users login to your website to better understand how they interact with their account.
- User Registrations
- When WordPress triggers a registration, a conversion is tracked in TikTok Ads - giving you accurate measurement of which marketing funnels are working best to grow your user base.
- Clicks
- Record button or link clicks in TikTok Ads to understand how users are interacting with elements on your website.
- Downloads
- Track file downloads to see which resources on your site are most popular amongst website visitors.
How does conversion tracking for WordPress work?
The WordPress conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in TikTok Ads.