Conversion tracking for Popup Builder in Pinterest Ads

No-code setup of analytics and important conversion events from Popup Builder in Pinterest Ads—ready in under a minute.

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Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge

Paste the Pinterest Ads snippet & hope

Basic pageview data lands in Pinterest Ads, but Popup Builder conversion events never fire.

Hand-wire every Popup Builder event

Write custom JavaScript (or pay a developer) for every conversion event you want tracked.

A different plugin for every platform

Install one plugin for Pinterest Ads, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading Popup Builder.

Discover broken tracking after the fact

Find out weeks later that Popup Builder conversions never made it to Pinterest Ads. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your Tag ID

Drop in your Tag ID. That's the only "code" you touch.

Toggle on Popup Builder

Flip one switch and Pinterest Ads starts receiving Popup Builder conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends Popup Builder events into Pinterest Ads and every other analytics and ad platform you use — no extra plugins needed.

Sharper attribution, browser and server-side

Hashed customer data and server-side events sent to Pinterest Ads automatically, so it can match more of your sales to the ads that drove them.

About the tools

The plugin & the platform

About Popup Builder

Enhanced conversions ready
Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.

See Popup Builder details Visit Popup Builder

About Pinterest Ads

Pinterest ads, known as Promoted Pins, focus on visual appeal and engage an audience actively seeking inspiration and products, offering various ad formats like standard and video pins. Tracking conversions on your WordPress site helps in understanding ad effectiveness, optimizing budget, and refining advertising strategies based on audience response.

E-commerce ready
Full product, cart, and order details sent with every conversion event.
Conversions API
Server-side conversion events for accurate attribution even when pixels are blocked.
Event deduplication
Matches pixel and server events via event_id to prevent double-counting.

See Pinterest Ads details

Platform features

What Pinterest Ads gives you

When you connect Popup Builder to Pinterest Ads through Conversion Bridge, here's what's at your fingertips.

Conversions API (Server-Side)

Send conversion events to Pinterest directly from your server, so tracking keeps working even when browser events are blocked or missed. Add your Conversions API access token and Ad Account ID to turn it on.

Enhanced Match

Send securely hashed customer data — email for any visitor, plus name, phone, and location through the Conversions API — so Pinterest can match more conversions to real people. Raw personal data is never sent.

Event Deduplication

When both the tag and the Conversions API are on, each conversion is sent with a matching event ID so Pinterest counts it once, never twice.

E-commerce Tracking

Track product views, category pages, add to cart, checkout, and purchases with item details, revenue, and currency, so you can see which pins drive sales.

Click ID Attribution

Capture the Pinterest click ID when someone clicks your ad and include it with server-side events, so more conversions are credited to the ad that drove them.

How it works

Conversion tracking for Popup Builder setup

The Popup Builder integration is enabled with a simple toggle. From there, optionally customize the label for how the conversion appears in Pinterest Ads—no code, no tag manager, no developer required.

Page-by-page data

Conversion Journeys for Popup Builder

Conversion Bridge records the full page-by-page path every visitor takes before and after a Popup Builder conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

71 plugin integrations

19 analytics platforms

11 ad platforms

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton Ironwood Manufacturing

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson Rev4

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner KestrelWP

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

Richard

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis ScaleMath

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge GravityKit

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler Touchdown Tech

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz GravityKit

Derek Welton Ironwood Manufacturing

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson Rev4

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner KestrelWP

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

Richard

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis ScaleMath

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

Casey Burridge GravityKit

Reuben Hochstetler Touchdown Tech

Zack Katz GravityKit

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

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14-day money back guarantee Premium 1-on-1 support No tag manager needed

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

Conversion Bridge supports 71 plugins, 19 analytics platforms, and 11 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.