Conversion tracking for Popup Builder in Fathom Analytics

No-code setup of analytics and important conversion events from Popup Builder in Fathom Analytics—ready in under a minute.

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Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge

Paste the Fathom Analytics snippet & hope

Basic pageview data lands in Fathom Analytics, but Popup Builder conversion events never fire.

Hand-wire every Popup Builder event

Write custom JavaScript (or pay a developer) for every conversion event you want tracked.

A different plugin for every platform

Install one plugin for Fathom Analytics, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading Popup Builder.

Discover broken tracking after the fact

Find out weeks later that Popup Builder conversions never made it to Fathom Analytics. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your Site ID

Drop in your Site ID. That's the only "code" you touch.

Toggle on Popup Builder

Flip one switch and Fathom Analytics starts receiving Popup Builder conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends Popup Builder events into Fathom Analytics and every other analytics and ad platform you use — no extra plugins needed.

Live in minutes

No developer, no tag manager. Accurate Popup Builder conversion tracking in Fathom Analytics up and running today.

About the tools

The plugin & the platform

About Popup Builder

Enhanced conversions ready
Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.

See Popup Builder details Visit Popup Builder

About Fathom Analytics

Fathom Analytics is a user-friendly, privacy-focused alternative to Google Analytics, ideal for website owners seeking simplicity and GDPR compliance. It features an intuitive dashboard, real-time data tracking, and cookie-free operation. Despite some limitations in advanced conversion tracking, Fathom is affordable and suitable for a wide range of users, making it a recommended choice for most websites.

E-commerce ready
Full product, cart, and order details sent with every conversion event.
Real-time analytics
See conversions land in your reports the moment they happen, no delay.
GDPR-compatible
Designed to work without identifying visitors, so tracking stays compliant under EU privacy law.
Free trial
Try it before committing to a paid plan.
WordPress admin dashboard
Key metrics and reports shown right inside wp-admin without leaving your site.
Multiple sites
Track more than one website from a single account without extra cost per site.
Public dashboards
Share read-only dashboards with clients or the public without creating extra seats.
No cookie banner
Tracking that does not require a cookie consent notice to operate.
Developer API
Programmatic access to your data for custom reports and integrations.
Two-factor auth
Enable 2FA on accounts to keep your analytics data secure.

See Fathom Analytics details Visit Fathom Analytics

Platform features

What Fathom Analytics gives you

When you connect Popup Builder to Fathom Analytics through Conversion Bridge, here's what's at your fingertips.

Advanced Tag Setup

Pasting the basic tracking tag isn’t enough. Conversion Bridge sets up Fathom with an advanced, no-code setup that handles all configuration automatically.

Revenue Tracking

Track revenue values from purchases into Fathom’s event system. Amounts are automatically converted to cents (as Fathom requires) so your revenue data is accurate and properly formatted.

Custom Event Tracking

Use custom events for any unique case on your site. Keep your tracking flexible and complete with properly formatted event labels and values.

EU Isolation Support

Enable extreme EU isolation to route all traffic through EU servers for GDPR compliance and data sovereignty requirements.

Lightweight & Simple

Fathom’s privacy-focused approach means a minimal, fast-loading tracking script that respects visitor privacy while giving you the insights you need.

How it works

Conversion tracking for Popup Builder setup

The Popup Builder integration is enabled with a simple toggle. From there, optionally customize the label for how the conversion appears in Fathom Analytics—no code, no tag manager, no developer required.

Page-by-page data

Conversion Journeys for Popup Builder

Conversion Bridge records the full page-by-page path every visitor takes before and after a Popup Builder conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

67 plugin integrations

21 analytics platforms

8 ad platforms

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis ScaleMath

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz GravityKit

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

Richard

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton Ironwood Manufacturing

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler Touchdown Tech

Kane Mitchell Mitchell Digital

James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis ScaleMath

Zack Katz GravityKit

Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

Richard

Derek Welton Ironwood Manufacturing

Reuben Hochstetler Touchdown Tech

Kane Mitchell Mitchell Digital

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing

14-day money back guarantee Premium 1-on-1 support No tag manager needed

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

Conversion Bridge supports 67 plugins, 21 analytics platforms, and 8 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.