About Elementor
Elementor is a top WordPress page builder with live editing, customizable widgets, and theme building. Learn about modules perfect for conversion tracking, including buttons, forms, call to actions, and payment buttons.
See Elementor integration details Visit Elementor website
About Fathom Analytics
Fathom Analytics is a user-friendly, privacy-focused alternative to Google Analytics, ideal for website owners seeking simplicity and GDPR compliance. It features an intuitive dashboard, real-time data tracking, and cookie-free operation. Despite some limitations in advanced conversion tracking, Fathom is affordable and suitable for a wide range of users, making it a recommended choice for most websites.
See Fathom Analytics integration details Visit Fathom Analytics website
Elementor conversions you can track in Fathom Analytics
Elementor is a WordPress page builder plugin and you can track the following conversions:
- Form Submissions
- User form submissions with Elementor can be tracked in Fathom Analytics, giving you key insights about how effectively your website turns visitors into leads or customers and can guide your growth marketing decisions.
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from Elementor into Fathom Analytics to give you the metrics needed to help grow your online sales. There is also the option to track individual items purchased to help you learn which products are your best sellers. Since Fathom Analytics has more advanced e-commerce tracking abilities, you can even see detailed order information such as order totals and individual products purchased as part of the conversion data.
- Clicks
- Record button or link clicks in Fathom Analytics to understand how users are interacting with elements on your website.
How does conversion tracking for Elementor work?
The Elementor conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in Fathom Analytics.